MDEC launches Go-eCommerce Onboarding and Shop Malaysia Online campaigns to spur businesses

• Initiatives, under Belanjawan 2021, aim to benefit 300k local businesses
• Partners will contribute further US$48.1mil in subsidies, incentives, discounts

The Malaysia Digital Economy Corporation (MDEC) announced the commencement of the Go-eCommerce Onboarding and Shop Malaysia Online (SMO) campaigns. As the lead agency, MDEC will execute the campaigns via public-private co-funding model.

As part of the Belanjawan 2021 (National Budget) initiatives, the campaigns will see the Government injecting an incentive package worth US$48.1 million (RM200 million) aimed at providing support to Malaysian businesses from various sectors to onboard onto eCommerce and ePayment platforms to enhance their capability in eCommerce and help boost sales. Under the SMO campaign, the government is giving away incentives such as discounts, rebates and shipping vouchers to the Rakyat to encourage more online purchases from local businesses. A further US$24.05 million (RM100 million) has also been allocated to assist local businesses to onboard onto the eCommerce platform via the Go-eCommerce campaign.

“The digital economy represents a main driver of growth for the nation and the overwhelming achievement from our previous Shop Malaysia Online 2020 campaign is testament of the success of our initiatives. We are attuned to the needs of the industry and businesses, thus the increased allocation this year to further provide the impetus for the growth of eCommerce and its ecosystem, in line with the goals of the Malaysia Digital Economy Blueprint (MyDigital),” said Surina Shukri (pic), CEO, MDEC.

She notes that facilitating businesses to go digital and online will ensure that they are able to  futureproof against potential aftershocks. “By supporting Malaysian businesses, we will also ensure jobs and livelihoods are sustained,” she adds.

The Belanjawan 2021 Go-eCommerce Onboarding and SMO campaigns aim to reduce operation costs and ensure businesses leverage on new opportunities,  strengthen agility as well as their resiliency. It also targets to increase consumers’ confidence to buy from local producers and businesses, ensuring that Malaysian businesses remain viable and competitive, thereby saving jobs in the process.

Both campaigns are scheduled to run from 1 July until 31 December 2021 and are expected to benefit some 300,000 local busineses, with 50,000 being newly onboarded. Total Gross Merchandise Value is targeted to exceed RM1 billion, generating 10 million transactions. 30,000 women entrepreneurs are also expected to benefit from this initiative to push the inclusivity needle further.

[RM1 = US$0.241]

“MDEC is fully committed to equip and enable Malaysian businesses navigate and thrive through these business unusual times. With strong support from the Government, we aim to further catalyse the growth of eCommerce with the goal for the country to be the largest market in ASEAN by 2025, in line with MyDigital,” said Aiza Azreen Ahmad, Chief Digital Business Officer, MDEC.    

This year’s allocation represents an increase from the previous year which saw RM140 million being injected, resulting in over RM1.87 billion worth in sales for both the Penjana Go eCommerce and SMO. An estimated 8.2 million consumers shopped through the Penjana SMO campaign in 2020, benefitting 202,000 Malaysian merchants whereas the MSME (micro SME) Onboarding  campaign recorded 33,000 new Micro SMEs and SMEs onboarded on various eCommerce platforms.

A total of 32 eCommerce partners will be participating and they include à la carte (revenue monster), Beep by Storehub, Boost, Delivereat, Dhause, Dropee, eRomman, EZAssist, Fave, Food Market Hub, Foodpanda, Grab, iBeli, Instant eStore, JDMas, Jocom, Kravve, Kumoten, Lazada, Lokein, Mpay, PGMall, PrestoMall, Maybank, SenangPay, Shopee, Shopline, SiteGiant, Subplace, Touch 'N Go eWallet, Wonderfly and Zalora.

“Thanks to the support from all the partners and stakeholders, these campaigns were a runaway success in 2020. Public-private collaborations will be crucial and we look forward to more fruitful partnerships in the future,” added Aiza.  

To learn more of the Belanjawan 2021 Go-eCommerce Onboarding and Shop Malaysia Online, log on to: http://www.mdec.my/belanjawan2021