Mobile learning platform to support learning for the Malay community launched

• Hooty Mobile Learning Platform now offers content in all three major languages
• Will focus on delivering dynamic and current up to date knowledge and skills

HOOTY Mobile Learning Platform and Ilham Academy Sdn Bhd launched IlhamAcademy.com, the first of its kind Malay mobile learning platform to educate the community online in Malaysia, particularly in financial literacy and personal development. 

A major issue plaguing the Malay community is its high youth unemployment rate. The youth unemployment rate in Malaysia, at 10.9% officially, is more than triple the national rate of 3.3%. 

Among unemployed youths, the rural youth segment is the biggest hidden segment. Rural youth unemployment has been endemic in Malaysia’s kampungs over the past decade and there is a severe lack of practical education amongst the community as most local online platforms provide English or Chinese language content instead of Malay. 

Secondly, 80,625 new bankruptcies from 2015 until August 2019 were recorded by The Malaysian Insolvency Department with Malays making up the majority of those declared bankrupt with 45,147 or 56%.

IlhamAcademy.com will focus on delivering dynamic and current up to date knowledge and skills in a language the Malay community is more comfortable in. The platform will also help them to upgrade their knowledge and skills in an affordable way.  

IlhamAcademy.com is spearheaded by Ahyat Ishak, founder of Ilham and Pejuang Hartanah Community and a financial literacy advocate with strong ties to the Malay community.

As part of his ongoing campaign to advocate financial literacy, Ahyat has created programmes which help Malaysians create wealth through property investment.

About the partnership and launch of the new platform, Ahyat said, “Our brothers and sisters living in rural areas deserve easy access to education. By launching this platform, I want to bridge the urban and rural divide in order to create a brighter future for everyone.”

The launch of the Malay language platform also marks a significant key milestone for Hooty Mobile Learning Platform as it transforms itself into a platform that offers content and learning opportunities in all three of the country’s major languages. 

In addition, Hooty’s parent company Quest MasteryAsia Group has signed a collaboration agreement with BH Innovation Sdn Bhd (BHI). This collaboration enables Hooty to provide mobile learning content via their platform to local telecommunication player Celcom Axiata Bhd through Axiata’s homegrown global Application Programming Interface (API) platform, Apigate.

This would enable the whole nation to benefit from the platform, which is in line with its aim of becoming Asia’s premier mobile learning platform in the near future.  

Hooty has successfully increased its Facebook followers to over 30,000 and has 2,550 subscribers on its mobile learning platform.

Quest MasteryAsia Group chief executive officer KC See, said that “mobile learning is an innovation that cannot be avoided and must be embraced as part of our future. This is particularly important to rural areas where access to updated learning content is not readily available and is often costly.” 

BH Innovation chief executive officer KC Lee, concurs, stating that “since the invention of smartphones, mobile phones are no longer just communication devices but used for banking, payments, entertainment, and of course for learning purposes. Today 60% of the Malaysian population are using smartphones. It means 19.5 million mobile users are our potential users.”