Sinar Mas Land and Samsung to host Indonesia Next Apps 4.0

• An app-creating competition will be hosted across eight cities
• Apps must provide solutions for transportation, marketing and community woes

SINAR Mas Land and Samsung will collaborate to host Indonesia Next Apps 4.0, an app-creating competition held by Samsung in collaboration with several companies such as IBM.

The competition will be held in eight cities namely, Jakarta, Medan, Bandung, Semarang, Yogyakarta, Surabaya, Malang and Makassar. A road show in these eight cities is expected to draw more participants.

Sinar Mas Land is challenging participants to create apps that will be useful in the field of transportation, marketing, and community.

“The concept of the show is that we want to provide a knowledge transfer to developers in Indonesia. We want to introduce the latest technology from Samsung. This is special because we are working together with Sinar Mas Land to give a special challenge to developer. So, this is practically education and competition and we want to encourage local developers to create something meaningful for the community,” explained Samsung Indonesia manager of content and service Samsung Indonesia Dolly Sury.

According to Sinar Mas Land project promotion manager Ratna Paraswati (pic), “By participating in supporting the application competition, it will prove Sinar Mas Land's seriousness to develop BSD City as a Smart Digital City, especially with the start of development on the Digital Hub area. This area will be dedicated as the Indonesian Silicon Valley.”

Digital Hub is an innovation of Sinar Mas Land to realise the transformation of BSD City into an integrated smart digital city as well as to answer the needs of people in the digital information technology sector who need reliable telecommunications network infrastructure and facilities.

The development of the 25.86-hectare Digital Hub located just south of Green Office Park, BSD City has begun. Sinar Mas Land Digital Hub project leader, Irawan Harahap expects the presence of the Digital Hub to contribute to the development of IT-based industries and digital technology, especially as the Indonesian government is also focusing on encouraging the growth of the industry.

Digital Hub will be equipped with various facilities. To support the daily operations and activities of companies based on digital technology ranging from startups and technology leaders, to educational institutions engaged in the field of IT Science and creative industries such as animated films and games.

Currently, various tenants in the IT field, such as Huawei, Apple Research and Development Center, MyRepublic, Sale Stock, Orami, EV Hive, Purwadhika, GeeksFarm and Plug and Play are present at BSD City and will be based in the Digital Hub in 2019.

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