Supernewsroom, Cradle in partnership to accelerate startup success

• The collaboration is first of its kind initiative in the country
• Partnership will potentially put Malaysia on the map as a startup hub in the region

CRADLE, a leading startup influencer in Malaysia announced a strategic partnership with Supernewsroom, Asia’s first media digital platform, in an effort to further drive the growth and propel startups to success.

The partnership aims to provide media exposure for startups which in turn will expand market opportunities and improve their businesses.

The first of its kind initiative in Malaysia, this strategic partnership merges the expertise and extensive experience of the startup industry that Cradle possesses, with Supernewsroom’s capability and proficiency in maximising media exposure, ultimately generating publicity especially for entrepreneurs.

During the MoU signing ceremony, which was held at WORQ, group chief executive officer of Cradle Fund Sdn Bhd, Nazrin Hassan said “We're thrilled to be working with Supernewsroom, a leading digital public relations platform in the region, and a company that understands the importance of publicity. The partnership springs from Cradle and Supernewsroom’s shared vision to provide a complete solution to gain media traction and publicity.

“With more than a decade of experience, Cradle understands the important component of a successful startup, which is publicity. And we also understand that we need to find a cost-effective solution to gain publicity as most startups are bootstrapped for cash.”

Nazrin further commented on how the partnership will benefit the startup community and potentially put Malaysia on the map as a startup hub in the region.

“While Cradle and Supernewsroom each has its own strengths and capabilities, by combining our complementary skills will enable us to focus on driving the startup ecosystem and assisting aspiring entrepreneurs to gain recognition from the right audience through publicity. With validation from the media, this will create exciting opportunities for these businesses to succeed.”

Bringing solutions to all startups and small businesses, Supernewsroom provides an integrated digital public relations services.

Since its launch in 2015, Supernewsroom has helped many businesses to reach out to the right media and for their stories to be heard by readers and audiences by providing cost-effective digital PR services.

 It offers a complete solution for startups to launch and manage their entire PR campaign through a simplified do-it-yourself (DIY) approach.

“Given our diverse expertise in the interconnectedness of the world of PR and media, we understand what it takes to thrive in the business environment and we deeply empathise with what these startups have to go through. Supernewsroom is here to solve their publicity issues,” said the founder and CEO of Supernewsroom, Manminder Kaur.

Supernewsroom provides a media database of news outlets, editors, journalists, producers and writers into a single directory. It offers convenience for startups to connect with the media, where they can access over 25,000 media contacts from 5,000 media organisations across Southeast Asia including Malaysia, Singapore, Vietnam Indonesia, Philippines and Thailand.

“Most startups are hungry for publicity, yet have no knowledge in getting it. Through this partnership, our aim is to encourage startups to utilise our services in order to grow their businesses. With Supernewsroom, what we are trying to do here is to show them how to get the desired publicity in a single hub and most importantly without the need to break their bank,” explained Manminder.

Cradle will support Supernewsroom in terms of its marketing efforts to its approximately 800 startups and partners.

Some of the activities that are lined up includes monthly talks on ‘PR for Startups’ and pro bono PR consultancy services which will be provided to startups under Cradle by Supernewsroom.