With e-commerce focus, SingPost restructures

• 4 pillars: E-commerce, postal, logistics & ops, and corporate services
• E-commerce CEO Marcelo Wesseler to be based in the US

SINGAPORE Post Ltd (SingPost) has announced an updated organisation structure based on four pillars, saying that it has entered “a pivotal stage of its transformation journey.”
 
“SingPost started transforming its business from 2003. Despite the success we have had in developing an eCommerce business, we must now focus on integrating our global acquisitions and investments in postal operations,” said its chairman Lim Ho Kee (pic).
 
“We are taking the group forward to the next stage of its transformation,” he added.
 
The new structure takes effect on Dec 1, SingPost said in a statement.
 
E-commerce
 
SingPost said that SP eCommerce chief executive officer (CEO) Marcelo Wesseler (pic) will lead the Group’s e-commerce business.
 
Given the importance of the acquisitions of TradeGlobal Inc and Jagged Peak in the United States, Wesseler will be relocated to the United States.
 
Postal
 
Woo Keng Leong, appointed CEO (Postal Services), will focus on the quality of service, as well as the sustainability of the mail business which has been and will continue to be a backbone of e-commerce deliveries in Singapore, the company said.
 
He will also be responsible for international postal relationships.
 
SingPost said it remains committed to its service obligations and service quality as the Public Postal Licensee of Singapore.
 
Meanwhile, Goh Hui Ling has been appointed deputy CEO (International Mail).
 
She will focus on the sustainability and growth of the international mail business which has been a pipeline of growing international e-commerce deliveries.
 
As the key relationship manager with Alibaba, Goh will continue to oversee business relations with the e-commerce operator.
 
Logistics and Operations
 
Dr Sascha Hower, group chief operating officer of SingPost and CEO of Quantium Solutions, is responsible for the operational transformation of the group and leads its operations in Singapore and the region under Quantium Solutions, the international arm of the e-commerce logistics business.
 
Hower also oversees the integration of logistics acquisitions across the region, including CouriersPlease in Australia.
 
Corporate Services
 
Group chief financial officer (CFO) Mervyn Lim has been appointed deputy group CEO (Corporate Services).
 
In addition to his group CFO duties, his portfolio will cover post-merger integration, investor relations, human resources, legal, corporate secretariat, and property development and management.
 
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