Hong Leong bank launches sub brand targeting Gen-Y

• New sub-brand works on ‘bricks-and-clicks’ model
• Traditional branch services to be digitized

HONG Leong Bank (HLB) has launched “Mach by Hong Leong Bank,” a new sub-brand that it hopes would be appeal to the tech-savvy Generation Y with its “bricks-and-clicks” model.
 
The new format is marked by customisable services, eco-friendly processes, non-intrusive high-tech self-service concepts, convenient locations and fast turnaround time, the bank said in a statement.
 
“Mach by Hong Leong Bank” engages the market with a new concept bringing together “bricks and clicks” to best serve next-generation consumers with a dedicated packaging of “life-starter” products that are adapted to their lifestyles, it added.
 
“The ‘bricks’ [component] capitalize on hotspot  locations for customer convenience, non-intrusive self-service experience plus the trusted comfort of financial advisor on-demand,” said Datuk Yvonne Chia, HLB group managing director.
 
“The ‘clicks’ leverage on speedy and green automated processes as well as the ability to digitize traditional branch services offered via the Internet,” she added.
  
Its two branches at the Mid Valley Megamall in Kuala Lumpur and the IOI Mall in Puchong, Selangor, were first off the mark with the new concept. The model will be expanded to more convenient locations nationwide, HLB said.