TM in pact with made-in-Malaysia GPS company

• Yellow Pages business listings and TM Wi-Fi sites to be embedded into Lokatoo GPS
• Users can search for a location using telephone numbers as search keywords

TELEKOM Malaysia Berhad (TM) has signed a collaborative agreement with Milan Utama Sdn Bhd which will see the two provide “enhanced” content for the “Lokatoo” Global Positioning System (GPS) navigation solution.
 
Lokatoo is a GPS developed by Milan Utama; also touted as the first fully Malaysian made GPS, TM said in a statement.
 
With the partnership, Yellow Pages business listings and TM Wi-Fi sites will also be embedded into the GPS navigation system; which TM claimed would provide richer directory information for Lokatoo users and bring a whole new meaning to navigating.
 
This includes access to more than 3,500 of the existing categories in Yellow Pages’ listing and extensive updated maps powered by TM detailing the whereabouts of more than 23,000 TM Wi-Fi sites.
 
“I believe that the partnership established between TM and Milan Utama will bring both parties closer towards the development of a complete navigational system in Malaysia,” said Azizi A Hadi, executive vice president of TM’s SME unit.
 
“TM is indeed proud to collaborate with Milan Utama, which happens to be one of our customers from the SME (small and medium enterprise) segment,” he added.
 
“Today, we are one of the few companies in the world to own a navigation engine and of course remain the only one in Malaysia,” claimed Milan Utama executive chairman Dato’ Wan Mohamed Saleh.
 
With this collaboration, subscribers of TM’s newly launched SME-centric product Marketing Tools will also benefit from more exposure through Yellow Pages’ directory listing.
 
Their presence would no longer be bound to the directory pages on the Internet, but are now extended to GPS screen in vehicles. Through a feature available on the Lokatoo GPS device, potential customers are routed straight to advertisers’ door steps upon a company name or telephone number search.
 
Alternatively, users can search by categories to look for specific business listing that they need.
 
Adopting the navigation map powered by TM also offers the additional advantage of being able to search a location in Lokatoo by telephone numbers. Lokatoo now has close to 30,000 popular commercial telephone numbers in its database via TM, and more will be added over time via careful selection of commercial telephone numbers relevant to a GPS user, the companies said.
 
This new search feature allows users an alternative to the traditional way of searching by road names or Point of Interest (POI).