Unified Synergy to distribute P1’s business broadband offering

• Ingenuity subsidiary targets to sell 15,000 lines within a year
• Gap between coverage and customer base for fiber broadband represents huge untapped market

WIRELESS broadband provider Packet One Networks (Malaysia) Sdn Bhd (P1) has appointed Unified Synergy Sdn Bhd, a subsidiary of Ingenuity Solutions Berhad, as the distributor for its newly launched P1 fiber broadband for businesses, P1 ForBiz Fiber.
 
P1 ForBiz Fiber is specially targeted at SOHO (small office, home office) and small and medium enterprise (SME) customers, P1 said in a statement.
 
The package includes high speed fiber optic Internet access with lowest price business voice call rates in the country, the company claimed.
 
“Riding on this partnership, Ingenuity through its subsidiary Unified Synergy, targets to sell 15,000 lines within a year,” said Ingenuity executive director Low Gah Luen (pic, left).
 
“We are highly excited about this opportunity and it’s a privilege to collaborate with P1 again on the fast growing broadband industry in Malaysia,” he said. “Ingens Sdn Bhd, a wholly-owned subsidiary of Ingenuity, was appointed the sole distributor for the P1 4G WiMAX modem last April.”
 
“P1 believes the collaboration with Ingenuity would help accelerate the uptake of the business fiber Internet plan as P1 will aggressively market the product while riding on Ingenuity’s strong dealer network and logistics expertise in the country,” said P1 chief executive officer Michael Lai (pic, right).
 
“This area has immense growth opportunity because the high-speed broadband (HSBB) coverage for businesses in Malaysia is between 300,000 and 350,000, while only about 46,000 are fiber broadband users.
 
“This vast difference between coverage and users represents a huge untapped market segment and a golden business opportunity -- P1 expects to sell 50,000 subscriptions over a period of two years,” he said.
 
P1 is offering a promotion starting from RM99 per month for the 5Mbps package and RM199 per month for the 20Mbps package. All P1 ForBiz Fiber Internet plans come with free P1 voice line and users can also enjoy nationwide call rates of 15 sen per minute to any fixed or mobile phone line locally, the company said.
 
The P1 agreement with Ingenuity comes less than two weeks after Bursa-listed Ingenuity signed a partnership agreement with ZTE Malaysia as the sole local vendor for ZTE mobile devices in Malaysia.