Dell rolls out its most advanced server portfolio in Malaysia

• PowerEdge 13^th Generation servers address broad business computing needs
• Software-defined storage accelerates application performance by up to 11x

DELL Inc has unveiled in Malaysia what it described as its most advanced and easy-to-manage portfolio of PowerEdge servers, designed to help customers address and optimise the evolving spectrum of application and workload requirements.
 
The Dell PowerEdge 13^th generation server portfolio features customer-inspired engineering built to optimise price performance for the widest range of web, enterprise and hyperscale applications, the company said in a statement.
 
The servers also feature advancements in storage, processing and memory technology, coupled with industry-leading systems management capabilities, Dell claimed.

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The new Dell PowerEdge portfolio – which begins with five form-factors across blade, rack and tower servers – provides customers with choice in how they address industry trends including cloud computing, mobility, big data, and software-defined technologies.
 
More than 80% of IT decision-makers report these factors as investment priorities for the next 12 months, according to the Future Ready IT survey, recent worldwide research commissioned by Dell and Intel (click infographic to enlarge).
 
“Our customers are inundated with new pressures and challenges that simply didn’t exist a few years ago,” said Sumir Bhatia, South Asia general manager of Enterprise Solutions at Dell.
 
“The pace of technology development and disruption is undoubtedly increasing, and many IT organisations are trying to find the right balance of rolling out technology in new and exciting ways without adding more complexity to their environments.
 
“By focusing on three underlying principles in our new PowerEdge server portfolio – accelerating application performance, empowering workloads in any environment, and simplification of systems management – customers can bridge between traditional and new IT models so they are always prepared to incorporate new innovations and stand up and optimise new applications within their data centres,” he added.
 
Next-gen PowerEdge servers
 
The first of the new Dell PowerEdge servers includes the PowerEdge R730xd, R730, and R630 rack servers, the M630 blade server, and the T630 tower server, which are built with the latest Intel Xeon processor E5-2600 v3 product family.
 
Combined with Dell’s end-to-end portfolio of enterprise infrastructure offerings, software and services, the new PowerEdge servers enable increased levels of operational efficiency and flexibility at any scale for the most demanding applications and environments, the company said.
 
As businesses continue to run more data-intensive applications such as real-time analytics and transactional processing low-latency access to data becomes even more critical, Dell said.
 
In fact, the Future Ready IT survey reports that 70% of IT decision-makers (ITDMs) have been negatively affected by performance issues when running applications requiring fast access to data.
 
Dell said its new PowerEdge servers are designed to leverage modern storage technologies that enable customers to accelerate applications by bringing data closer to the processor for increased application performance.
 
Dell also has introduced direct-attached storage offerings specifically developed for the new PowerEdge servers.
 
The new Dell Storage MD1400 and MD1420 offer affordable storage expansion, double the bandwidth and improved performance compared to the previous generation, data security with self-encrypting-drives (SEDs), and seamless data management between the server and storage enclosure.
 
Systems management
 
Sixty percent of IT managers polled in the Future Ready IT survey say they are prioritising reductions in operational complexity and simplification of data centre management with IT resource allocation.
 
Dell said its updated systems management capabilities featured in the new PowerEdge servers are engineered to address these customer priorities, with higher levels of automation and by enabling administrators to monitor and remediate data centre situations from any handheld device anywhere in the world.
 
The OpenManage systems management portfolio also provides enhanced at-the-server management, and from anywhere; and new levels of automation.
 
Workloads for any scale
 
With more than 60% of ITDMs reporting in the Future Ready IT survey that their company relies on a mix of traditional and emerging business applications, today’s data centres must support a diverse and broad set of workloads and applications, Dell said.
 
The new PowerEdge servers offer flexible platforms and innovative architectures that enable customers to tailor systems to meet their unique application and workload requirements including business computing, unified communications and collaboration, virtualisation, and technical computing, the company claimed.
 
Windows Server 2003 migration
 
As the July 2015 deadline approaches for the end of Windows Server 2003 support, Dell’s new Windows Server 2003 Migration Service will allow businesses who are currently running Windows Server 2003 to transition workloads to the Microsoft Azure cloud or Windows Server 2012 R2, while dramatically mitigating risk and costs associated with migration.
 
The new service is designed to assist customers in all stages of their Windows Server migration process to meet the 2015 deadline, while ensuring all necessary checkpoints on their migration list are answered, the company said.
 
“There is no single migration plan that suits all workloads. Dell Services provides unique solutions to help rank and classify your Windows Server migration pathway based on critical business needs,” said K.T. Ong, general manager of the Consumer and Commercial Business at Dell Malaysia.
 
“Dell’s end-to-end expertise addresses migration from the data centre to the end-point, empowering customers to modernise their IT environments with ease,” he claimed.

Pricing and availability
 
The PowerEdge R730xd starts at US$4,000; the PowerEdge R730 at US$3,500; the PowerEdge R630 at US$3,000; and the PowerEdge T630 at US$2,500. All are available immediately. The PowerEdge M630 will begin shipping in November.
 
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