hybris software appoints new Asia Pacific head

By Digital News Asia March 18, 2014

Jackson to lead APAC enterprises into era of omni-channel commerce
A successful entrepreneur who previously launched two IT businesses

hybris software appoints new Asia Pacific head HYBRIS software, an SAP company, has appointed Graham Jackson (pic) as the head of its Asia Pacific operations, with the title senior vice president, Asia Pacific Japan & China, as hybris leads businesses into the era of omni-channel commerce.

Jackson, who joined hybris in June 2012 as managing director of hybris Australia, would be in charge of running hybris’ operations in the region, overseeing sales, marketing, partner relationships, recruitment and setting the strategic direction for the company in Asia Pacific, effective immediately, hybris said in a statement.

“The future of commerce continues to be shaped by developments and mega-trends in technology -- mobile, social, big data and cloud,” said Jackson.

“These trends are impacting how commerce is being conducted in a major way across the region and as these trends continue to evolve, it is imperative for businesses to be digital at their core,” he said.

The convergence of digital and physical commerce has become a driving force in the success of B2B (business-to-business) and B2C (business-to-consumer) companies, hybris said.

Channel-agnostic technologies are emerging every day, enabling companies to capitalise on OmniCommerce by giving consumers what they want: An exceptional, integrated buying experience across all touchpoints and devices, the company added.

OmniCommerce is hybris’ solution for master data management for commerce and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business, hybris claimed.

The omni-channel software is built on a single platform, based on open standards, it added.

“Asia Pacific … has high mobile penetration and a fast-growing economy, leading to strong demand and opportunity for enterprises to sell through a wide variety of channels,” said Jackson.

“Companies that aren’t able to access a unified view of what customers need, up-to-date inventory levels and product information are at risk of being left behind and losing customers, who are becoming increasingly fickle in today’s extremely competitive commerce environment,” he said.

Before joining hybris, Jackson was managing director of Bazaarvoice Australia & New Zealand. He is also a successful entrepreneur who previously launched two IT businesses, hybris said.