SAP and SAS in partnership to extend ‘power of the real-time enterprise’

• Companies to combine SAP HANA with SAS industry applications
• Will help eliminate data movement, duplication and reconciliation

SAP AG and SAS have announced a strategic partnership that they claimed would advance in-memory data analysis capabilities for businesses across industries.
 
SAP and SAS will create a joint technology and product roadmap designed to leverage the SAP HANA platform and SAS analytics capabilities, SAP said in a statement.
 
By incorporating the in-memory SAP HANA platform into SAS applications and enabling SAS’ industry-proven advanced analytics algorithms to run on SAP HANA, decision makers will have the opportunity to leverage the value of real-time data analysis within their existing SAS and SAP HANA environments.
 
The announcement was made at the SAP TechEd conference (pic) that was held from Oct 21-25 in Las Vegas.
 
The collaboration between SAS and SAP is expected to harness the power of combined platforms while helping to eliminate data movement, duplication and reconciliation, SAP said.
 
It will also enable massive parallelisation of computationally intense workloads, all in-memory, enabling new big data solutions that could not previously be delivered, the company claimed.
 
The in-memory functionality is designed to improve data scientists’ productivity by accelerating model development, iteration and deployment. The single environment for business applications and advanced analytics is expected to also vastly simplify IT landscape, help reduce costs and deliver real-time performance.
 
“The partnership of SAS … with SAP will simplify big data and analytics efforts by reducing data movement and allowing for faster decision-making,” said Henry Morris, senior vice president of Worldwide Software and Services, Research, IDC.
 
“It can be more efficient to move the model to the data than the data to the model. This relationship will significantly drive value to joint customers,” he added.
 
SAS and SAP plan to execute a co-sell pilot programme to engage select joint customers to validate SAS applications running on SAP HANA.
 
The goal of this programme is to build and prioritise the two firms' joint technology throughout 2014, in particular for industries such as financial services, telecommunications, retail, consumer products and manufacturing.
 
The applications are expected to target business areas that require a combination of advanced analytics running on an in-memory platform that will be designed to yield high value results. Such opportunities exist in customer intelligence, risk management, asset management and anti-money laundering, among others.
 
“Combining the power of SAP HANA platform with SAS advanced analytics applications is the first wave of innovation we plan to deliver to our joint customers,” said Bill McDermott, co-CEO and member of the executive board of SAP AG.
 
“With the powerful capabilities that the two companies plan to deliver jointly, the opportunities are endless,” he added.
 
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