Innity and Yahoo in SEA reseller partnership

• Innity will be primary sales force in Indonesia, Malaysia, and Thailand
• Will resell Yahoo advertising solutions including native advertising

ONLINE media and advertising technology provider Innity has announced a key reseller partnership with Yahoo in South-East Asia.
 
Under the partnership, Innity will be the primary sales force in Indonesia, Malaysia, and Thailand to resell a range of Yahoo advertising solutions that cover premium display, native advertising, video and content marketing.
 
As a Yahoo reseller, Innity will assist its clients to increase their reach and visibility by reaching out to Yahoo’s audience pool through advanced audience targeting and retargeting capabilities, Innity said in a statement.
 
“Using Yahoo's sophisticated advertising platform, we can help our clients and agency partners reach and engage a global audience through a single touch point,” said Innity cofounder and chief executive officer Phang Chee Leong (pic).
 
Rico Chan, vice president and general manager of Yahoo Hong Kong, India and South-East Asia sales, said, “Our partnership with Innity reinforces our commitment to our advertisers in Malaysia, Indonesia and Thailand as we continue to deliver a comprehensive suite of Yahoo Advertising solutions to these markets.
 
“Through the partnership, our advertisers will continue to have access to smart, effective and rich ad formats that are seamlessly integrated into the content experience, delivering superior results for brands,” he claimed.
 
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