MCIL Multimedia goes big on video, partners with Brightcove

• MCIL launches new video portals Pocketimes and LogOn
• Brightcove Video Cloud to power content across MCIL’s new media properties

BRIGHTCOVE Inc, which provides cloud services for video, announced that MCIL Multimedia, a company that operates Malaysia’s leading Chinese news portals including sinchew.com.my, has selected Brightcove’s Video Cloud platform to power video for two of its newly-launched Web properties, Pocketimes.my and LogOn.com.my.
 
“We recognise that viewer consumption habits have drastically evolved over the last decade. Our goal is to continue providing the most immersive video viewing experiences to our viewers, no matter the platform of choice,” said MCIL Multimedia chief technical officer Ng Junn Mun.
 
“We decided to leverage Brightcove’s leading suite of solutions for live and on-demand video to deliver high-quality content experiences and to showcase our strength as video becomes a medium of choice for our advertisers and audiences.”
 
Pocketimes.my is a news channel targeting mobile audiences, and features short and crisp video content covering business, sports, entertainment and lifestyle news, Brightcove said in a statement.
 
MCIL Multimedia (MCIL) will also leverage Brightcove’s live module service to broadcast two daily, live newscast sessions, Pocket Morning News and Pocket Prime, as well as regular shows Biz Espresso, a daily stock market watch and Pocket Talk, featuring views from leading experts.
 
These live broadcasts will be immediately saved for on-demand viewing through the Brightcove service, and made available through an on-demand catalogue and through the Pocketimes mobile app for iOS and Android.
 
LogOn.com.my is an e-commerce platform for new business startups and small and medium enterprises, promoting products to over 35 million monthly viewers, Brightcove said.
 
MCIL will offer video production as a value-added service for registered merchants who buy video advertising space to promote their products and services. The service is also available as a mobile app to iOS and Android users.
 
“We are delighted to expand our very successful partnership with MCIL Multimedia, and continue supporting their ongoing initiatives to reach out and engage a whole generation of people consuming news and content online,” said Tomer Azenkot, general manager for Asia at Brightcove.
 
Boston, Massachusetts-based Brightcove offers a full suite of products and services that it said reduces the cost and complexity associated with publishing, distributing, measuring and monetising video across devices.
 
MCIL Multimedia operates Chinese news portals such as sinchew.com.my, guangming.com.my, nanyang.com, chinapress.com.my, the English news site at http://www.mysinchew.com/, as well other portals such as mediachinese.com, soccerfanz.com.my, lifetv.com.my, newtide.com.my, myweddingmag.com.my, rodnline.com.my and mypets.com.my.
 
Related Stories:
 
Media habits: Enter the binge-watching Malaysians
 
The digital/ mobile revolution: Malaysian marketers are laggards
 
Don’t fall behind the mobile video revolution
 
 
For more technology news and the latest updates, follow @dnewsasia on Twitter or Like us on Facebook.