Oracle launches ‘Social Station’ for its SRM platform

• Improves productivity and helps users more easily deliver on social objectives
• Users can monitor conversations by network, stream, metric, date range, etc.

ORACLE Corp has introduced Social Station, a new ‘workspace’ within Oracle Social Cloud’s Social Relationship Management (SRM) platform that it claimed helps organisations ‘socially enable’ the way they do business.
 
With an intuitive user interface, Social Station delivers a compelling user experience that improves productivity and helps users more easily deliver on social objectives, the company said in a statement.
 
According to a recent IDG Enterprise report, enterprises that invest in consumerised, easy-to-use technologies experience a 56% increase in employee productivity and a 46% increase in customer satisfaction.
 
Oracle Social Cloud group vice president Meg Bear (pic) said that consumers today have high expectations of technology applications’ capabilities and usability, and those expectations don’t stop when they enter their workplaces.
 
“Social Station delivers a dynamic UX (user experience) that drives productivity and social business results.
 
“By making it easier than ever to understand, report, and share social insights across the enterprise, we are enabling our customers to move at the speed of social to align and impact business metrics and strategy,” she claimed.
 
In addition, with a new Custom Analytics module that mixes and matches more than 120 metrics with thousands of customisable reporting options, users can customise their view of social data and access constantly refreshed updates that support real-time understanding, Oracle said.
 
Multiview layout capabilities further allows visibility into social insights by offering users the flexibility to monitor conversations by network, stream, metric, graph type, date range, and relative time period.
 
Social Station also includes an Enhanced Calendar module that provides a visual representation of content, posts, networks, and views, helping users easily and efficiently understand information and toggle between various functions and views, the company added.
  
To support different user personas and social business needs, Oracle said it plans to continue building out Social Station with additional modules, including content curation, influencer engagement, and command centre creation.
 
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