Ericsson appoints heads of newly announced business units

• Arun Bansal head of Radio; Anders Lindblad head of Cloud & IP
• Both appointments effective July 1 when new units kick off

ERICSSON has announced the appointment of the heads for its two new business units: Arun Bansal (pic) as head of Business Unit Radio and Anders Lindblad as head of Business Unit Cloud & IP.
 
Both were also named senior vice presidents. Their roles take effect on July 1, Ericsson said in a statement.
 
The two units are being formed by a split of the current Networks business unit in a move to accelerate transformation and support growth, the company added.
 
Both Arun and Lindblad are tested leaders with long and solid technical and business experience and extensive experience from key markets, Ericsson said.
 
Arun, currently head of Ericsson’s South-East Asia & Oceania region, was a former key account executive for Ericsson in Malaysia and is a 20-year veteran at the company.
 
The Bangladeshi-born executive is also the first Asian to be named senior vice president at Ericsson, sources close to the company told Digital News Asia (DNA).
 
Lindblad, currently head of Ericsson’s Middle East region, has held a variety of positions in business development and commercial operation across countries and regions during his 17 years with Ericsson.
 
“Both Arun and Anders [Lindblad] are strong leaders with experience from large organisations,” said Ericsson president and chief executive officer Hans Vestberg.
 
“They have been successful in driving growth in very competitive environments. We are committed to maintaining our leadership in radio technology while also building a strong position in the cloud and IP space as the market evolves to 5G.
 
“I am confident they have the right backgrounds and experience to lead the two new business units with their different business logics and growth opportunities,” he added.
 
Lindblad (pic) said, “Virtualisation and the cloud will fundamentally change networks and ultimately the industry. Our leading position in core networks will enable us to also become a significant player in cloud and IP.
 
“I am excited to get the opportunity to lead this strategically important work in a transforming market.” He added.
 
Meanwhile, Arun said, “I look forward to ensure that our radio portfolio continues to provide a competitive advantage in all market conditions. We will continue to provide customers around the world with high performance technology and solutions.”
 
Both executives will remain members of Ericsson’s Global Leadership Team. Successors to their current roles will be announced separately.
 
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