Singapore’s M1 in strategic partnership with Deezer

By Digital News Asia December 25, 2013

M1 users get unlimited access to more than 30 million songs from international, Asian and local artistes
Deezer offering Premium+ service to M1 customers at a special promotion price of S$5.99 a month

Singapore’s M1 in strategic partnership with Deezer

M1 Limited (M1) has announced an exclusive partnership with global music streaming service Deezer, which would see the former‘s postpaid mobile customers enjoying unlimited access to more than 30 million songs from international, Asian and local artistes such as Bruno Mars, Jay Chou, Yuna and The Sam Willows.

This service has been available since Dec 17, the two companies said in a statement.

As a launch promotion, Deezer will offer its Premium+ service to M1 customers at a special price of S$5.99 a month. This exclusive offer is valid for a maximum subscription period of six months and only available to M1 customers who sign up by 30 June 2014.

Deezer’s Premium+ service, usually priced at S$9.90 a month, offers unlimited access to its music library in enhanced sound quality and is available in either online or offline mode, with no interruptions from advertisements, Deezer said.

Deezer’s Premium+ can be enjoyed on up to three devices, including iOS and Android-based smartphones and tablets, computers and M1’s MiBox Internet TV service. Exclusive content and recommendations are also available to customers, and customers can pay their Deezer Premium+ subscriptions through their M1 bills, removing the need for credit card payments, the two companies said.

“M1 is excited to partner with Deezer to deliver this incredible music experience to our customers,” said M1 chief marketing officer P. Subramaniam.

“The launch of this service further enhances M1’s suite of mobile content and applications. We will continue to collaborate with partners to deliver innovative and compelling products and services for our customers,” he added.

Established in 1997, M1 provides providing mobile and fixed services to over two million customers. It claims to be the first operator in Singapore to offer nationwide 4G (Fourth Generation) services, as well as ultra high-speed fixed broadband, fixed voice and other services on the Next Generation Nationwide Broadband Network (NGNBN).

“Singaporeans have always been music lovers, but have recently turned into bigger fans with easier access to legal and unlimited music,“ said Clément Gossé, business development manager for Asia Pacific, Deezer.

This is echoed by the tremendous interest and uptake in our services since we launched in Singapore last year, which will continue to grow through the partnership with M1,” he added.

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