U Mobile in loyalty programme pact with BCard

By Digital News Asia July 31, 2013

U Mobile customers can collect points at more than 70 BCard merchant partners
They can also redeem rewards and benefits from over 700 retail outlets nationwide

U MOBILE Sdn Bhd has introduced a new rewards programme called U Card, in partnership with BLoyalty Sdn Bhd.

BLoyalty, a wholly-owned subsidiary of Berjaya Corporation Berhad, operates the BCard rewards programme.

U Mobile customers will now be able to collect points whenever they purchase U Mobile products and pay their bills. In addition, they can collect points at more than 70 BCard merchant partners and redeem rewards and benefits in over 700 retail outlets nationwide, the two companies said in a statement.

“The U Card is one of our many initiatives to reward our loyal subscribers who have shown great support by opting for our services to stay connected with their friends and family,” said U Mobile chief executive officer Jaffa Sany Ariffin (pic above, left).

BLoyalty director Gary Yeoh (pic above, right) said the partnership augurs well for both parties in providing value added benefits to both U Mobile customers as well as BCard members.

“As a leading lifestyle loyalty card which represents a wide range of merchant partners from various industries, we believe in customer loyalty and always strive to look for new and exciting merchant partners who share the same vision with us in engaging and building a long-term relationship with the customers,” he said.

In celebration of the U Card launch, U Mobile is offering the first 50,000 customers who sign up for the rewards programme 200 free U Card reward points, which ends in October.

BLoyalty is also offering prizes such as one million U Card points, 10 BlackBerry Z10 smartphones and holiday packages at Berjaya Langkawi Resort. This promotion ends in December.

To activate the U Card, customers need to register at u.com.my before they can earn U Card reward points.