Digi creates new digital arm, Digi-X

• Praveen Rajan leads new division as chief digital officer
• New unit create standalone businesses, develop new streams

 
DIGI Telecommunications Sdn Bhd has announced the formation of a new division, Digi-X, which would be responsible for “constructing digitally adjacent businesses and competencies,” it said in a statement.
 
The new division will be led by Praveen Rajan (pic above) in the capacity of chief digital officer.
 
“We have an ambition to transform into a digital company and become our customers' favourite partner in digital life by 2020,” said Digi chief executive officer Albern Murty.
 
“This requires us to explore new areas beyond our traditional telco realm, in addition to fuelling innovation within our core business.
 
“Digi-X will dream up and bring to life projects and businesses independent of Digi – from adjacent services to new digital verticals that could someday become part of our core business.
 
“This is a major move in our digital playbook, and you will see us taking giant leaps forward in this area in months to come,” he added.
 
Praveen brings with him over nine years of experience in Digi, having held multiple leadership positions – primarily in marketing, covering the areas of postpaid, devices, value added services and partnerships.
 
He was also the chief technology officer of LifeLogger, a startup he cofounded in 2003.
 
Praveen graduated with a Bachelor of Engineering degree from The Nottingham Trent University.
 
“I’m excited to have the opportunity to take on this new challenge to spearhead and shape opportunities that will leapfrog our future growth at a time when the industry is experiencing a digital shift,” said Praveen.
 
Digi-X is mandated to create standalone digital businesses, develop new business streams through acquisition and investments, deepen digital partnerships and footprint in the startup ecosystem, as well as build and monetise digital platforms for the core business.
 
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