DiGi opens 14,000 new ‘touch points, Maxis has center in KLIA

• DiGi’s new touch points to offer more services and support its Flexi e-load traffic
• Maxis’ KLIA center to support travelers, workers in and around the airport, and nearby townships

CELLULAR services providers DiGi and Maxis upped the ante after the holiday break for the Muslim festival of Hari Raya, with DiGi expanding and upgrading its electronic flexible payment platform while the latter launched a new center in the Kuala Lumpur International Airport.
 
DiGi Telecommunications Sdn Bhd in a statement announced that 14,000 new customer touch points nationwide went live on Aug 28.
 
“In 1995, DiGi became the first mobile service provider to offer prepaid services in Malaysia and ever since then, we have been introducing better and easier ways for our customers to reload,” said Chuah Teong Hooi, its head of product development.
 
“Over time, we have increased our network of touch points to offer more services and support our flexi e-load traffic, which contributes 40% of our total reload traffic,” he added.
 
DiGi launched its Flexi e-load loose change option in 2006, which allowed prepaid customers to choose a reload value from RM5 to RM100 with increments of RM0.05 or five sen (pic shows a DiGi appointed dealer explaining the e-load features to a customer). This was followed by the stored reload option in 2009 that enabled customers to store funds for future prepaid reloads in their DiGi account for greater convenience.
 
The Flexi e-load system also supports bill payment by postpaid customers; enabling them to make advance or deposit payments, and transact outstanding balance payments for terminated accounts via DiGi’s network of dealers.
 
“With the new system in place, we are able to extend our dealership touch points in areas where our expanded customer base has grown. It also accords the added advantage to provide simple yet relevant services to our postpaid customers via our extended network of dealers and street vendors,” said Chuah.
 
Maxis Bhd meanwhile launched its latest Maxis Center at KLIA’s departure hall on Aug 28 as well.
 
The new center will serve the needs of travelers, approximately 25,000 employees from both aeronautical and non-aeronautical industries within KLIA, tourists, as well as neighboring townships in Sepang, Nilai and Cyberjaya, the company said in a statement.
 
Customers will enjoy services such as being able to activate IDD roaming, data services, phone settings, top up, or perform any last minute purchases or obtain value added services before their flights.
 
 “With our new center, we have the opportunity to serve customers from a multitude of segments, whether they are inbound or outbound travelers, their families and friends, and importantly, the huge working population of KLIA,” said its chairman Raja Tan Sri Arshad Raja Tun Uda (pic, left).
 
“The launch of the new Maxis Center at KLIA is the culmination of hard work that has been put in by both parties, and represents a partnership in bringing world-class services to an average 35 million yearly passengers at KLIA,” said Malaysia Airports Holdings Bhd managing director Tan Sri Bashir Ahmad Abdul Majid (pic, right).
 
Maxis claims it has the largest distribution network in the country, with over 21,000 touch points nationwide which include 583 Maxis Exclusive Partners and Hotlink Exclusive Dealers’ outlets.