Eyeing a US$24bil market, VMware ups mobile ante in APAC

• Integrated go-to-market sales team to be led by Sanjay Deshmukh
• 80% of APAC organisations ill-equipped to harness ‘Third Platform’ technologies: IDC

CLOUD infrastructure and business mobility provider VMware Inc said that it has centralised its Business Mobility solution sales team in Asia Pacific, which be led by Sanjay Deshmukh, general manager of Business Mobility, Asia Pacific and Japan, VMware.
 
The integrated go-to-market sales team will address customer demand for a holistic approach to managing IT, based on VMware’s ‘Architecture for New IT’ that it claims would enable any application to securely run on any device.
 
The total addressable enterprise mobility solutions industry in Asia Pacific, which includes applications, devices, security, middleware, and professional services, will grow from US$19 billion in 2014 to US$24.3 billion by 2016, a 19.5% growth rate, VMware said, citing IDC.
 
“We believe that we are on the cusp of the next major technology wave in Asia Pacific, with organisations paying close attention to the future of business processes in the mobile-cloud era,” said Sanjay.
 
“Next-generation smartphone-powered workers in Asia expect employers to adopt an application-centric mindset, and VMware’s business mobility solutions enable organisations to adopt true business process transformation to satisfy employees,” he added.
 
The announcement was made at on the sidelines of the Mobile World Congress Shanghai, where VMware also reiterated its strategy in Asia Pacific “to help customers realise the benefits of business mobility,” the company said in a statement.
 
It said it offers a unified hybrid cloud platform that creates business innovation, new business models and new applications to be delivered securely to internal and external customers.
 
“The Asia Pacific market for mobility is in very early stages, with 80% of organisations ill-equipped to harness ‘Third Platform’ technologies (mobility, cloud, social and big data analytics) to compete in the market,” said Charles Reed Anderson, head of Mobility and IoT (the Internet of Things) at IDC Asia/Pacific.
 
“We see the next 18 months as a critical period for companies to accelerate efforts and investment in the enterprise mobility space.
 
“Companies are placing too much importance on devices and BYOD (the ‘bring your own device’ trend), and our recommendation is to increase investment in security, middleware and infrastructure to enable better competitive innovation,” he added.
 
VMware’s Business Mobility solution offering directly links to its foundation in cloud infrastructure, allowing it to address IDC market predictions of growth in infrastructure investment, VMware claimed.
 
In addition, its newly aligned Business Mobility sales team will offer mobile security, virtual desktop infrastructure and mobile enterprise management solutions that are top of mind amongst C-level executives in Asia Pacific.
 
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