Singapore SMS solutions specialist TalariaX enters Japan via NTT pact

• NTT-AT to sell TalariaX’s sendQuick SMS appliance gateway solutions
• Two of its solutions chosen because they help companies respond nimbly to crises

SINGAPORE-based mobile messaging appliance gateway company TalariaX said it has formed a partnership with NTT Advanced Technology Corporation (NTT-AT) to bring its solutions to the Japanese market.
 
Set up in 2001, TalariaX’s flagship is its proprietary sendQuick Short Message Service (SMS) appliance gateway solutions. It claims more than 1,500 applications enterprise customers in over 15 countries. Japan marks its 12th Asian market, the company said in a statement.
 
NTT-AT was established in 1976 as the technological core of Japan’s NTT Group.
 
“We are very thrilled to work with NTT-AT to roll out these made-in-Singapore technologies to Japan, where mobile usage is one of the highest in the world,” said chief executive officer Wong Jeat Shyan.
 
“Japan is known to be highly competitive and inaccessible to many foreign tech firms. With more businesses going international and clients becoming more mobile, quick and efficient dissemination of information is crucial for companies to stay competitive,” he added.
 
sendQuick solutions were primarily designed to help companies deliver efficient and effective messages to users, TalariaX said.
 
Businesses use key SMS applications to send IT notifications, enhance business processes and IT operations, improve security with two-factor authentication, and manage crises through emergency and business continuity messaging, it added.
 
TalariaX will supply sendQuick Alert Plus and sendQuick ConeXa appliances to NTT-AT, which will sell the solutions in the local market.
 
These two products were chosen for their ability to help companies respond nimbly to crises, especially in disaster-prone countries like Japan, TalariaX said.
 
“As one of the world’s largest mobile markets, Japan is a leading market for business-to-business (B2B) applications,” said Hiroyuki Ichikawa, general manager of the IP Networking Products Business Unit at NTT-AT.
 
“TalariaX has a solid track record in SMS appliance technology and we are delighted to enter the market with it as a partner,” he added.
 
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