Visa to equip SMBs with customer engagement services via Perx

• Perx features on the Visa Business Hub one-stop portal
• SMBs can also access industry insights on customer engagement

 
SINGAPORE-based mobile customer engagement and loyalty platform provider Perx Technologies said it is collaborating with Visa to provide end-to-end customer engagement services to small and medium businesses (SMBs) through the Visa Business Hub.
 
In a statement, Perx said its intelligent customer engagement solutions would enable SMBs to employ an inexpensive plug-in solution to reinvent their customer engagement strategy and, in turn, drive their businesses to greater heights.
 
The Visa Business Hub, a one-stop portal for SMBs, was launched earlier this year.
 
“SMBs are a key segment in Asia and with the rapidly changing business landscape, customer engagement is an absolutely crucial factor to determine the success of businesses,” said Perx chief executive officer Anna Gong (pic below).
 
“With Perx’s inexpensive plug-in solutions, SMBs can not only shorten their go-to-market time but can also quickly turn data into results,” she claimed.
 

 
Through the Visa Business Hub Perx page, SMBs can sign up for the Perx Gold Plan, which offers multi-tier loyalty plans, segmented customer campaigns, weekly merchant promotions, mobile scratch cards, and customer insights via a Merchant Dashboard, at a discounted rate.
 
Furthermore, SMBs will be able to access industry insights on customer engagement offered by Perx, via the Visa Business Hub’s Business Academy page.
 
“Managing customer relationships and creating loyalty with their brand is top-of-mind for enterprising businesses,” said Vikram Kshettry, Visa head of Small Business Products, Asia Pacific.
 
“Our collaboration with Perx will provide the tools to provide end-to-end customer engagement,” he added.
 
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