PC vendors look to Asia’s gamers for succour

By Digital News Asia January 18, 2016

50% of APAC consumers use their PC for gaming, 9% are hardcore
Top vendors for branded gaming PCs in Q3 2015: Asus, MSI and Acer

PC vendors look to Asia’s gamers for succour

AS total personal computer (PC) shipments continue to decline, more vendors are turning towards the gaming PC market to generate interest, according to IDC.

In a statement, the research and analyst firm said that 50% of consumers in Asia Pacific excluding Japan (APeJ) use their PC for gaming, and 9% of consumers surveyed are hardcore gamers.

In the first half of 2015, 15% of desktop PC shipments in China went to Internet cafes, it said.

Hardcore gamers’ PC preference for gaming varies according to country. The laptop is mostly preferred in China while Hong Kong consumers prefer branded desktops. In Taiwan, the majority of hardcore gamers prefer non-branded desktops for gaming.

The top vendors for branded gaming PCs in APeJ for the third quarter (Q3) of 2015 are: Asus, MSI and Acer.

Based on IDC’s Q3 2015 Asia/Pacific PC Tracker, 62.5% of gaming notebooks shipped in the region were within the price range of US$650 to US$900 (click infographic below to enlarge).