A ‘magic mirror’ for your jewellery shopping, powered by Intel and Samsung

• Based on Samsung Media Player featuring Intel RealSense technology
• Uses 3D depth sensing to accurately place virtual necklaces around a customer’s neck

THE Retail Asia Expo in Hong Kong that ran from June 9-11 saw a showcase of the Magic Mirror 2.0, designed and built for the jewellery chain Chow Sang Sang by digital agency Mirum, with Intel technology and a Samsung Display Mirror OLED (organic light-emitting diode) display panel.
 
The digital mirror – also a touchscreen – is mounted on a wall and shows a reflection of the customer alongside an array of necklaces. Customers tap on a necklace to ‘try’ it, and the necklace is superimposed on their reflection.
 
This allows customers to explore Chow Sang Sang’s necklace range in a completely new and interactive way whilst improving store efficiency and increasing store traffic, Mirum said in a statement.
 
“We’re very proud to be the first major retailer to utilise this modern technology created by Mirum Hong Kong,” said Cecilia Yim, Chong Sang Sang’s head of marketing.
 
“We’re looking forward to unveiling the Magic Mirror 2.0 in our latest flagship store in Elements this week and can’t wait for our customers to try the virtual necklaces whilst standing in front of a real mirror,” she added.
 
An earlier version of the Magic Mirror used a camera to capture a live image of Chow Sang Sang customers.
 
The Magic Mirror 2.0 makes the experience more realistic by using Samsung Display’s new Mirror OLED screen, which combines a real mirror with a full interactive digital screen.
 
The Samsung Media Player featuring Intel RealSense technology uses intuitive 3D depth sensing to accurately place the virtual necklaces around a customer’s neck.
 
Intel RealSense technology and 3D depth sensing enables the necklace to mimic the user’s movement, moving in sync with them like a real necklace, the US tech giant said.
 
“At Intel, we strive to deliver the perfect, personalised shopping experience,” said Jose Avalos, worldwide director of visual retail, Retail Solutions Division, Internet of Things Group, Intel.
 
“The Magic Mirror 2.0 is a prime example of how Mirum Hong Kong is staying at the forefront of technology, utilising our partnerships and exploring opportunities to help our clients incorporate modern innovations into their business activities,” declared Mirum Hong Kong chief executive officer Win Mak.
 
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