New iPhones land in Malaysia at the stroke of midnight

• iPhone 6S and 6S Plus is available nationwide on Oct 16
• Celcom, Digi, Maxis and U Mobile all launched midnight sales events to cater to the demand

It was a hectic night for the Malaysian mobile industry as four major mobile operators in Malaysia – Celcom Axiata Bhd, Digi.Com Bhd, Maxis Bhd and U Mobile Sdn Bhd, simultaneously launched the long-awaited iPhone 6s and 6s Plus at the stroke of midnight on Oct 16.

Customers were queuing up as early as 6pm on Oct 15 for the new Apple device. Some were there to collect their pre-ordered iPhone while others showed up to purchase their new device.

Maxis was the first mobile operator to roll out phone delivery operation on midnight in last November for the launch of iPhone 6 and 6 Plus, and the country’s largest mobile operator sort of did it again, this time for iPhone 6s and 6s Plus.

In a statement issued by Maxis, the mobile operator claimed that as part of its 24-Hour Express Delivery project, every customer who pre-ordered iPhone 6s and iPhone 6s Plus would receive their phones within 24 hours of the launch - no matter where they are in Malaysia.

Between 12.01am and 11.59pm today, over 1,000 phones will be delivered to customers who pre-ordered their units.

Its head of consumer business Dushyan Vaithiyanathan said, “There’s nothing more satisfying than to have your iPhone delivered right to your doorstep, and fast.

"For us, it’s not just about the delivery speed but the experience that our customers have each time we interact with them, and  that includes having the best 4G experience with this iconic phone,” he added.

Hopping on the home delivery bandwagon, Celcom said renowned Malaysian celebrities were invited to deliver the pre-ordered iPhones to the doorsteps of several lucky customers.

In addition, Celcom is also offering trade-in values of up to RM1,900, where its customers can exchange their older iPhone models up to iPhone 6 Plus, and this is only available at Celcom’s Blue Cube stores.

On the other hand, six Digi stores in various parts of Malaysia kept their doors opened till late at night to cater to customers across the nation who had waited to get their hands on the Apple's latest gadgets.

Digi's chief marketing officer Christian Thrane said in a statement, "We are very encouraged by the turnout and would like to thank all Digi customers, new and old, for their support. Digi is looking to create seamless connectivity by pairing a great network experience with great devices such as the iPhone 6s and iPhone 6s Plus.”

The iPhone 6s retails at RM3,199  for the 16GB version, RM3,699 for the 64GB and RM4,199 for the 128GB. Meanwhile the iPhone 6s Plus will set you back RM3,699 for the 16GB version, RM4,199 for the 64GB version and RM4,699 for the 128GB version. [RM1 = US$0.24 at current rates]

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