Samsung introduces new QLED TVs

• New displays range from 55-inch up to 75-inch in size
• Variety of new features upscale content and blend with your wall

THE TV is the heart of the living room and Samsung is looking to occupy that space with its new range of Quantum Dot Light Emitting Diode (QLED) TVs: the Q9F, Q8C and Q7F.

The three models range from 55-inch all the way up to 75-inch in size and introduce some new features and technologies from the South Korean electronics giant.

A new Direct Full Array that uses a panel with zones to control backlighting that automatically adjust to deliver deep blacks and pure whites. Samsung claims that this feature helps reduce blooming and halo effects while enabling deeper contrast.

The annoyance of having reflections dance around your eyes while watching a thrilling game or serious movie may be a thing of the past thanks to some advanced anti-reflection technology that allows content to be enjoyed from any angle and boosts contrast.

Along its vast array of features include Q Engine technology that automatically upscaled on-screen content to UHD levels to enhance viewer immersion.

To help the new QLED TVs blend into your living room it has a unique Magic Screen energy-saving function that allows the TV to display image as well as real-time weather information and news when it is not in use.

Samsung claims the new QLED TVs can create a unique optical illusion where it appears that the viewer is looking past the TV and at the wall behind it.

“This year, the 2018 QLED TVs are our most cutting-edge and contemporary-designed TV based on the modern consumer’s lifestyle,” said Samsung Malaysia Electronics president Yoonsoo Kim.

Samsung’s latest line of QLED TVs retail at a starting price of US$2,134 (RM8,489) and go right up to US$8,772 (RM34,904).

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