Samsung Southeast Asia & Oceania, iflix team up to enhance TV viewing experience

By Digital News Asia May 17, 2017

New buyers of designated Samsung Smart TV models will receive a 12-month iflix subscription
Users of existing Samsung Smart TVs can access the iflix app directly via Samsung Smart Hub

Samsung Southeast Asia & Oceania, iflix team up to enhance TV viewing experience

IFLIX, a Subscription Video on Demand (SVoD) service for emerging markets, on May 16 announced its collaboration with Samsung Electronics Southeast Asia and Oceania to bring greater value to Samsung Smart TV users.

With this collaboration, Samsung Smart TVs sold in Indonesia, Malaysia, Myanmar, the Philippines and Thailand will come pre-installed with the iflix app.

This will allow users to conveniently access iflix’s library of TV shows, movies and more, directly from their Samsung Smart TVs without the need for any additional equipment or accessories.

Consumers who purchase designated Samsung Smart TV models will enjoy a complimentary 12-month iflix subscription (worth approximately US$22), sponsored by Samsung.

Consumers can additionally enjoy an exceptional viewing experience with HD video and improved audio quality on iflix, for no additional charge.

Users of existing Samsung Smart TVs will also be able to natively access the iflix app directly via Samsung Smart Hub, a single access point where users can easily navigate a diverse range of content.

Samsung Southeast Asia & Oceania, iflix team up to enhance TV viewing experience

To provide greater convenience to users, the “Smart Hub” interface has also been extended to smartphones through Samsung’s “Smart View” app, which provides a comprehensive overview of all available content on the app’s home screen.

With the improved “Smart View” app interface, consumers can use their mobile device to select and start their favourite live TV programmes and video-on-demand services on their TV.

iflix Group co-founder and CEO Mark Britt commented: “Over the last two years, we have strived to set the benchmark for providing an exceptional mobile experience. We are deeply humbled to have been chosen by Samsung, the global leader for premium home entertainment electronics to premiere our proprietary native television app, further extending iflix’s extraordinary viewing experience to home users exclusively on all new Samsung Smart TVs.

“We are excited for Samsung customers to experience iflix’s world-class service as we continue to grow our strategic collaboration.”

“Having led the TV industry in global sales and market share for more than a decade, Samsung has a relentless focus on delivering strong product innovation, as well as a keen understanding of consumer trends,” said Samsung Electronics Southeast Asia and Oceania TV and AV regional head Kelvin Low.

“As part of our commitment to customers, we are continually looking at how we can provide value-add and the iflix collaboration is an example of how we are delivering enhanced TV viewing experiences by providing greater choice and convenience.”