Smartphone brand Nubia enters Malaysia

• The M2 smartphone is Nubia’s first handset to sport dual rear cameras
• Nubia introduced the Z11 flagship model to complement the series

YET another new smartphone brand, Nubia, has entered the already competitive Malaysian market.

The Shenzen-headquartered company, a sub-brand of ZTE, has been on an expansion spree. The brand which has been in existence since 2012, has already spread its wings to Thailand and Indonesia.

Malaysia, as it turns out, is the latest country Nubia has set its sights on to grow its fledgling smartphone business, by introducing two new models the Nubia M2 and N11.

The Nubia M2 is a mid-range smartphone that comes with a polished sandblasted metal unibody that is just 7mm thick.

It sports a 5.5-inch Super Amoled full HD (1,920 x 1,080 resolution) display that is protected by Corning Gorilla Glass.

According to Nubia, the M2 marks the debut of dual rear cameras on their smartphones. Billed as a photography-focused smartphone the M2 comes with dual 13-Megapixel Sony CMOS sensors, one being an RGB and the other a monochrome sensor.

The twin f/2.2 aperture lenses work together with other features that include a noise reduction algorithm for reducing noise in low light shots as well as a Phase Detect Auto Focus (PDAF) system for quick focusing.

It has what Nubia calls its NeoVision feature that gives users access to a variety of photo modes that include ‘bokeh’ (blurred background), light painting, star trail and many others.

The front camera sports a 16-Megapixel camera with f/2.0 aperture and wide 80-degree view lens that is pretty useful for selfie lovers.

The M2 comes powered by a Qualcomm Snapdragon 625 processor coupled with Adreno 506 GPU, 4GB of RAM and 64GB of internal storage (that is expandable up to more than 200GB via microSD card). It also packs a 3,630mAh battery that supports fast charging.

The handset runs on Android 6.01. Marshmallow with Nubia’s 4.0 user interface on top.

Other features include a fingerprint reader and DTS Headphone: X for added surround sound audio experience.

According to Nubia, the M2 is available now both online and offline nationwide. It comes in two colour variants: black gold and champagne gold with a retail price of US$399 (RM1,699).

Apart from the M2, Nubia also released its flagship Z11 model in Malaysia, a bezel-less sleek body with flowing lines that is crafted to impress.

The Z11 has a 5.5-inch full HD display with an almost bezel-less screen that can be controlled by Nubia’s Fit 2.0 interface for controlling the handset from the very edge of the screen.

It packs a Snapdragon 820 processor with an Adreno 530 GPU, 6GB of RAM and 64GB of internal storage (expandable up to 256GB via microSD card).

Though it doesn’t pack a dual camera setup it has a 16-Megapixel camera with PDAF, optical image stabilisation and dual LED flash. It too has Nubia’s NeoVision feature that brings together a host of photography modes for users to snap pictures including hand-hold image stabilisation, panorama camera and star trail.

Meanwhile, the front has an 8-Megapixel camera with a f/2.4 aperture, not nearly as impressive as the M2’s 16-Megapixel.

The Nubia Z11 is now available in Malaysia at US$445 (RM1,899).

Related Stories:

MWC 2017: ZTE aspires to lead the 5G network charge

HTC U11 brings you all you need with a squeeze

ZTE’s Nubia spin-off plans global expansion

For more technology news and the latest updates, follow us on Facebook,Twitter or LinkedIn.