Sony launches 4K HDR TV series

• Expanded 4K HDR line of Bravia TVs to deliver even better picture quality
• A1 series has new Acoustic Surface technology to emanate sound directly from the screen itself

DESPITE the challenging macroeconomic conditions that have softened consumer sentiment for the better part of 2016, Sony Malaysia’s managing director Satoru Arai remains bullish on the prospect for 4K TVs in the near term.

Speaking during Sony’s Bravia TV 2017 media launch in Kuala Lumpur, Arai said there were two indicators of consumer readiness to adopt 4K HDR (High Dynamic Range) due to the greater demand for 4K TVs in 2016 compared to 2015.

This is coupled with the fact that consumers are also demanding even bigger screen sizes with most opting for screens larger than 50 inches.

He also believes that the world of HDR has been greatly expanded with the advent of video streaming services, 4K UHD (Ultra High Definition) Blu-ray and recently with PlayStation 4 console games.

This has led Sony to expand HDR compatibility to its entire 2017 Bravia line of TVs from its top of the line OLED (Organic Light-Emitting Diode) TVs all the way down to its entry-level Full HD TVs.

Leading the pack is the A1 series, which was introduced during the 2017 Consumer Electronics Show (CES). The A1 series uses the new 4K HDR X1 Extreme processor which incorporates advanced algorithms to deliver sharp and clear pictures while enhancing details and reducing noise.

Alongside the new processor, the A1 series features Sony’s newly-developed Acoustic Surface technology that emanates sound directly from the screen itself. So, instead of using standard speakers it uses two actuators located behind to vibrate the screen to create a union of picture and great sound.

The A1 series will also have Android TV within it, allowing users to search for new content and control their TV with the sound of their voice using Voice Search. With Chromecast built right in, users can cast content from their smartphone or tablet directly to the TV.

You also get access to Google Play, opening even up more possibilities with the apps you are already familiar with on your phone.

According to Sony, the new A1 series will be available from June 2017 onwards with the 65-inch and 55-inch model priced at US$6,910 (RM29,999) and US$3,916 (RM16,999) respectively.

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