Sony launches new A9F OLED TV Master line

By Chong Jinn Xiung August 15, 2018

New A9F series available in 55-inch and 65-inch
Enhanced audio delivery with Acoustic Surface Audio+

Sony launches new A9F OLED TV Master line

ELECTRONICS giant Sony Malaysia has introduced its top-of-the-line A9F series 4K HDR TVs during its Sony Expo 2018 in Mid Valley Megamall, Kuala Lumpur.

The new 4K HDR OLED TV will be available in two models: 55-inch (KD-55A9F) and 65-inch (KD-65A9F) in size.

Whether you want to enjoy a movie, home video, holiday photos from your Sony camera or play some PlayStation games, the Sony A9F is set to deliver all of it in brilliant 4K resolution.

The new A9F series also comes equipped with Sony’s new Picture Processor X1 Ultimate, that is said to deliver more faithful picture reproduction. By detecting and analysing each object in the picture by using Sony’s new Object-based Super Resolution for greater accuracy and detail.

For those binge-worthy Netflix series, Sony has now introduced a new “Netflix Calibrated Mode” that is said to enhance picture quality that matches the producer’s vision.

Aside from that, the flagship A9F comes equipped with the Pixel Contrast Booster, which is Sony’s original panel controller for OLED, that maximises the dynamic range, enhancing details and textures.

To match its top-of-the-line image quality, Sony has added its new Acoustic Surface Audio+ technology that uses the surface the screen thereby turning it into a giant speaker, ‘projecting’ the audio directly towards the viewer.

The new improved version of the feature adds an additional actuator in the centre of the screen and an extra subwoofer channel, giving the power of 3.2 channel surround system.

Thanks to the inclusion of Android TV features running on the 8.0 Oreo operating system, users can use the power of their voice to control the TV to play TV shows, movies and more.

Sony’s new A9F Master series TVs will be available in Malaysia from Sept 2018 with the KD-55A9F priced at US$3,662 (RM14,999) and KD-65A9F priced at US$5,371 (RM21,999).

Pre-orders will start from Aug 14 to Sept 14, with any purchase of the A9F customers will get a Glass Sound speaker LSPX-S1 (worth RM3,199) for free.

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