Sony’s A8F Bravia OLED TV brings the World Cup to your living room

By Digital News Asia June 1, 2018

Enjoy the World Cup in glorious 4K HDR on Sony's latest OLED TV
Immserive sound delivered through TV's Acoustic Surface technology

Sony’s A8F Bravia OLED TV brings the World Cup to your living room

THE clash of the football titans is almost upon us as 32 of the best teams in the world compete for glory at the 2018 FIFA World Cup in Russia, set to take place from June 14 to July 15.

Short of flying one’s self to Russia to enjoy the matches, the next best alternative for Malaysian football fans looking to experience the passion and intensity of the World Cup is to watch the games from the comfort of their living rooms.

To facilitate this paramount viewing experience, one of the world leaders in entertainment displays, Sony Malaysia has introduced its A8F Bravia OLED TVs that literally awakens the senses and bring viewers one step closer to the fierce action on the pitch. OLED, which stands for Organic Light-Emitting Diodes, is the most important advancement in TV technology in the past decade. It delivers incredible contrast, is impossibly thin and extremely energy-efficient.

The 4K HDR TV’s clean and minimalist design, with its narrow slim edged frame that maximises the viewing area, keeps you focused on what matters most - the screen itself.

With Sony’s latest OLED screen, its over eight million self-illuminating pixels offer unparalleled deep black and natural colour.

Behind the stunning images, Sony’s latest generation 4K HDR processor X1 Extreme works to drive powerful real-time image processing for ultra-detailed images that are upscaled to true 4K HDR quality.

Adding to that, Sony’s legendary 4K X-Reality Pro and X-Reality Pro chips analyse each scene and enhance it to the level of delivering the most accurate hue, saturation and brightness

Speaking of action, avid viewers will realise that sports and fast scenes have a tendency to appear blur, but fortunately, the A8F features Sony’s X-Motion Clarity technology that keeps the action during the matches smooth, bright and clear so you won’t miss a single frame.

Sony’s A8F Bravia OLED TV brings the World Cup to your living room

Sony A8F Bravia OLED TV

Equally important as the imagery that you see on screen is the sound. While most conventional TV speakers fail to capture the magnificence of a full stadium roaring as a goal is scored, Sony’s A8F benefits from Acoustic Surface technology that delivers sound directly from the screen.

Using two innovative actuators behind the screen, the surface is vibrated to create sound that moves together with the picture at precisely the right place so every kick sounds like you are right there on the pitch.

Sony introduced its Acoustic Surface technology in last year’s A1 OLED 4K TV, which earned the highest distinction with the Red Dot: Best of the Best award.

Finally, if you feel inspired to play a game of FIFA 18 on your PlayStation 4 Pro, the A8F is the perfect TV for you to live out your wildest football matches, letting you take your favourite team to glory at the FIFA World Cup finals.

Beyond the 2018 FIFA World Cup, Sony’s A8F provides immense value for users, thanks to its built-in Android TV function that opens up new worlds of entertainment. Find new content quicker with the power of your voice with Voice Search or take control of the many different Android apps available for the platform.

Take your pick this World Cup season for the best view of the game with the Sony A8F available in either 55-inch or 65-inch at RM10,999 and RM15,999 respectively from your favourite dealers across Malaysia.

Sony’s A8F Bravia OLED TV brings the World Cup to your living room