Xiaomi gets 'physical,' appoints ECS distributor for Mi Pad in Malaysia

• Local resellers can now sell the tablets at their stores
• ECS boasts a 5,000-strong reseller network

KUALA Lumpur-based ECS ICT Bhd said it has been appointed Beijing-based Xiaomi Inc’s authorised distributor for the Mi Pad tablets in Malaysia.
 
Xiaomi’s business model globally is to sell its products online via its web store. However, with the appointment of ECS’ wholly-owned subsidiary ECS Astar Sdn Bhd, local IT and mobile device resellers will now be able to sell Xiaomi’s Mi Pad tablets at their respective stores nationwide, ECS ICT said in a statement.
 
“Xiaomi has quickly risen up the ranks to become a global household brand within the mobility products sector,” said ECS ICT chief executive officer Soong Jan Hsung.
 
“ECS is not only proud to partner an emerging brand like Xiaomi, but also to be its robust on-the-ground presence through our reseller network numbering more than 5,000-strong nationwide.
 
“We believe that our IT and mobile reseller channel is complementary to Xiaomi’s virtual platform, and would enable Xiaomi to extend its reach to meet customers’ demand,” he added.
 
The Mi Pad features a 7.9-inch screen and is powered by a quad-core processor. The tablet comes equipped with 16 gigabytes (GB) of flash memory, with the option to expand to 128GB.
 
The Mi Pad, priced at RM799 (US$219), was launched in Malaysia through Xiaomi’s online store on February 10, and all units were sold out within 65 seconds, ECS ICT said.
 
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