Xiaomi launches Mi Roaming for Indonesia

By Digital News Asia April 20, 2017

On-demand roaming data service, makes its world debut outside Mainland China in Indonesia
Starts at US$2.03 (Rp27,000) for unlimited data per day; enables users to stay connected while abroad

Xiaomi launches Mi Roaming for Indonesia

XIAOMI announces on April 18 that it is bringing Mi Roaming to Indonesia. Making its world debut outside mainland China, the on-demand roaming data service is available for Indonesian MIUI users starting April 18.

It signifies Xiaomi’s commitment towards enhancing the user experience of Indonesian Mi fans by introducing more value-added features localised for them.

Mi Roaming first launched in 2015 in Mainland China and has been used by more than 10 million users of MIUI, Xiaomi’s Android-based operating system.

Through Mi Roaming, MIUI creates a virtual local SIM card based on the user’s current location that will enable users to activate mobile data at an affordable rate without the need to switch carriers.

At launch, Mi Roaming supports 50 countries and regions, including Indonesia, Hong Kong, Macau, Taiwan, Japan, Korea, Singapore, Malaysia, Thailand and 42 countries across Europe.

Unlimited data packages can be purchased at prices ranging from Rp27,000 (US$2.03) to Rp100,000 per day. To activate and purchase Mi Roaming data packages, users can start the preinstalled Mi Roaming app, and agree to the user agreement before selecting the packages.

They can be paid for through carriers, bank transfers and convenience stores including Alfamart and 7-11.

Currently, Mi Roaming is available for Redmi 3S, Redmi Note 3, and Redmi Note 4, with more support for other devices being planned.

Commenting on the launch of Mi Roaming, Steven Shi Yan, head of Southeast Asia, country head of Indonesia, Xiaomi said: “We are delighted to introduce Mi Roaming to Xiaomi’s users in Indonesia as we seek to bring more localised features to enhance the user experience on our smartphones. The incredibly affordable data packages will enable our users to stay connected without having to worry about expensive data charges while travelling abroad.”

Xiaomi entered Indonesia in August 2014. The company integrates Internet services and content delivery into its smartphones. Bringing Mi Roaming abroad to Indonesia is Xiaomi’s first step towards proving its Internet services business model in its overseas markets.