The Xiaomi Mi 11 arrives March 13, along with lifestyle products

• Snapdragon 888 flagship prices at US$739 for its 8GB+256GB variant
• Malaysians to get the new lifestyle products, including new vacuum cleaner

XIAOMI’s 2021 flagship device, the Mi 11, will arrive in Malaysia on March 13. First announced globally earlier this month, the Mi 11 touts a Qualcomm Snapdragon 888 chipset alongside 108MP triple-rear-camera setup and 50W wireless charging.

It’s Xiaomi’s most premium device yet - it comes with at a US$739.03 (RM2,999) price tag for the 8GB+256GB variant, though it prices cheaper than the global price of €749 (RM3,695). It will be available at Xiaomi’s official store on Lazada plus Authorised Mi Stores starting March 13.

Meanwhile, the lower 8GB+128GB version will retail at RM2,799 and will be released at a later unspecified date.

[RM1 = US$0.246]

“The Mi 11 is our interpretation of a perfect premium flagship smartphone. It continues the Mi series legacy of packing revolutionary features in a device with exceptional design and quality,” said K.M. Leong, Xiaomi's regional head of Southeast Asia, at the local online livestream launching the device.

“The Mi 11 is definitely one of the key highlight releases within Xiaomi’s product universe this year, and we continue to challenge ourselves to deliver even more innovative products in the near future.”

At the heart of the device is a Snapdragon 888 chipset, which is Qualcomm’s most powerful yet. With its Adreno 660 GPU and Kyro 660 CPU, the chipset claims to deliver 35% faster graphics rendering with 25% higher performance compared to previous generation of devices.

The triple-camera setup consist of a 108MP wide-angle main shooter, which is coupled with a 13MP ultra-wide angle camera and a 5MP telemacro shooter. The front-facing camera has a 20MP punch-hole lens.

The Mi 11 boasts of improved night mode capabilities and video night mode technology that offers RAW-level noise reduction for brighter night video shooting, making this device postioned primed for content creators.

The device has a 4,600mAh battery, which supports 55W wired, 50W wireless and 10W reverse charging. Included in the box is a 55W GaN charger.

Both devices comes in three colour options: Midnight Gray and Horizon Blue, which will be available upon pre-order and launch; and Cloud White, which will be available at a later date.

Other goodies

During the virtual launch, Xiaomi also announced new additions of their lifestyle products to Malaysia. The first is the Mi Vacuum Cleaner G10, which touts the company’s newest digital motor that spins at 125,000 revolutions per minute, creating a max 150 air watts of suction power.

It has a HEPA 99.97% whole filtration rate, and comes with a TFT screen that displays the real-time status of its modes, battery status, language and defaults. It charges via a wall-mounted dock, with a detachable battery that lasts 65 minutes on eco mode.

The Mi Vacuum Cleaner G10 will be available from March 26 onwards at RM1,099.

Also in the mix is the Mi Ionic Hair Dryer H300, described as a small and lightweight hair dryer that’s designed for travelling. It claims to create air speeds of 20m/s using 7-wing airfoil blades that supposedly makes drying faster while reducing energy loss. It will be available March 13 onwards, priced at RM129.

Xiaomi will also be releasing the Mi 360-degrees Home Security Camera 2K that tout video capture at a 2,304 x 1,296 resolution, which the company said is good enough to zoom-in on objects and capture better details and colours.

The camera is equipped with  f/1.4 large aperture, 6MP lens, and enhanced color night vision for low light conditions. It also adopts what Xiaomi calls a new artificial intelligence (AI) human detection algorithm, which it said will effectively filter invalid alarms and make alarms more accurate.

The dual motor head rotates to capture 360-degrees horizontal view and 180-degrees vertical view. The device arrives on March 13, and is priced at RM189.