Acquisition spree: FoodPanda gobbles up Asian competitors, including Room Service
By Digital News Asia February 9, 2015
- Moves in India, Malaysia, Singapore, Philippines, Pakistan, HK, Thailand
- Fully acquires Food Runner, which operates in Malaysia, Philippines and Singapore
Financial terms were not disclosed, but the new acquisitions came in the wake of FoodPanda, together with its affiliated brands HelloFood and Delivery Club, announcing a financing round of US$60 million from a group of investors, including various existing investors, Falcon Edge Capital and Rocket Internet AG.
That August, 2014 funding round brought the total FoodPanda has raised since its 2012 launch to over US$100 million.
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In its latest announcement, FoodPanda said it has fully acquired Food Runner, which operates Room Service in Malaysia and Singapore and City Delivery in the Philippines, and which also has a franchise relationship in Indonesia.
The food ordering business has been spun out of e-commerce operator DealGuru, FoodPanda said.
Singapore-based Food Runner was founded in 2012 with the support and investment from Berlin-based Rebate Networks GmbH and Singapore-based Digital Media Partners (DMP).
In all three countries, FoodPanda already runs foodpanda.com.my, foodpanda.sg and foodpanda.ph.
In Thailand, FoodPanda is partnering Food By Phone, which despite its brand name has been fast growing in its online marketplace for food deliveries. Food By Phone’s partner restaurants will also be available through the FoodPanda.co.th website and mobile application. Customers can choose from over 650 restaurants in three of Thailand’s biggest cities.
“With the recent acquisitions, FoodPanda becomes the market leader across South-East Asia,” claimed cofounder and chief executive officer Ralf Wenzel (pic).
Globally, the company is active in 39 countries on five continents, with its new acquisitions also in India, Pakistan, Hong Kong, and Thailand.
After acquiring TastyKhana in November 2014, it has now also acquired the Indian business of Just Eat, which was launched as HungryBangalore in 2006, before Just Eat Plc acquired a significant share of the business in 2011.
FoodPanda.in has been present in the Indian market since 2012. Together with TastyKhana and Just Eat, FoodPanda is now present in over 200 Indian cities and partners with over 12,000 restaurants in the country.
In Pakistan, it acquired EatOye, which has over 1,000 partner restaurants in 15 cities offering table reservations as well as online food ordering. Eatoye will continue to operate under existing management, together with FoodPanda.pk.
Meanwhile, FoodPanda Hong Kong will integrate four brands with its acquisition of Koziness.com, previously branded iDelivery, which also operates the brands Dial-a-Dinner, SOHO Delivery, and Ring-a-Dinner, which have been delivering food for 10 years.
After the acquisition, FoodPanda said it would optimise traffic between all four brand names to offer for the best user experience.
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