Rocket Internet’s APACIG launches e-commerce site in Myanmar, Bangladesh

• Myanmar site offers over 100 brands and over 2,000 products
• APACIG says it has 11 e-commerce and online marketplace companies

SINGAPORE-based Asia Pacific Internet Group (APACIG), a joint venture between Germany’s Rocket Internet and Qatar’s Ooredoo, has announced the launch of its general merchandise e-commerce platform Daraz in Bangladesh and Myanmar (called Shop.com.mm).
 
Daraz is already present in Pakistan, where it launched in 2012, APACIG said in a statement.
 
“We are very pleased to bring Daraz to new markets in Asia,” said APACIG co-chief executive officer Kiren Tanna.
 
“We believe both Bangladesh and Myanmar are ready to replicate the broader trend of online shopping in the region and, given our expertise building successful e-commerce companies, Daraz will play an essential part in this process.
 
“We will expand this model to other frontier markets in Asia Pacific region in coming months as well,” he added.
 
Both sites will offer brands and products across categories such as apparel, electronics, kid’s items, home appliances and beauty.
 
Daraz.com.bd will offer 130 brands and more than 4,000 products, including top local and international brands such as Samsung, Huawei, Symphony, Lenovo, Yellow, Noir, and Lotto.
 
Shop.com.mm will offer over 100 brands and over 2,000 products including brands such as Samsung, Oppo, Gionee, Philips, Acer, Bata, and Bang Bang, APACIG said.
 
APACIG, founded in 2014, said its network consists of 11 e-commerce and online marketplace companies, operating across 15 countries.
 
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