Singapore’s goSwiff gets mPOS deal in Azerbaijan

• Acquiring banks can offer merchant clients secure mPOS
• Merchants can provide enhanced customer experience

SINGAPORE-headquartered goSwiff said that it has collaborated with a leading card processing bureau in Azerbaijan, MilliKart, to launch the latter’s M+ mobile payment solution to allows card payments by using a mobile phone app paired with a ‘chip and PIN’ card reader.
 
In Azerbaijan, there are many businesses which currently only accept cash, goSwiff said in a statement.
 
Azerbaijani banks will now be able to offer their merchants a low-cost means of adopting more efficient and secure electronic payments, it added.
 
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“We are excited to offer mPOS as a new innovative part of our omni-channel payment solutions to enhance the acceptance of card payments from all sales channels – online, mobile and POS,” said MilliKart executive director Jalal Orujov.
 
“With goSwiff, we are transforming the way payments are made by launching the first mobile payment solution not only in Azerbaijan but in the entire Trans-Caucasus region,” he added.
 
M+ is a highly scalable mPOS (mobile point of sale) solution, meeting the needs of both small merchants with micro-outlets as well as large merchants which may have many thousands of agents on the ground.
 
Acquiring banks have now the opportunity to better serve their merchant clients with a high-end solution to roll out mPOS and be ahead of the curve to meet current and future payment industry demands, the Singaporean company claimed.
 
Merchants can provide their clients with an enhanced customer experience, and by having tools to reward customer loyalty, M+ also provides an additional level of safety with advanced authentication technology, it added.
 
“Our partnership with MilliKart in Azerbaijan demonstrates our deep commitment to the region, and re-enforces goSwiff’s vision to deliver cutting-edge m-commerce and marketing solutions to financial services stakeholders globally,” said goSwiff chief strategy officer Erik Holst-Roness.
 
“We see increasing interest in mobile technology for payments and loyalty, and are proud to be the first to offer mPOS in Trans-Caucasus,” he added.
 
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