Cult Creative reinvents collaborative content creation: Extending services to agencies

• Empower agencies to unlock full potential of collaborative creator marketing
• Platform, ready in six months, will help agencies to identify and onboard creators

Malaysian martech startup, Cult Creative has announced its new product offering to become a trusted agency affiliate partner. Cult Creative, that began as a talent platform for creatives in March 2020, said it aims to revolutionise client campaigns through innovative User-Generated Content (UGC) services. With an extensive network of over 13,000 creators and 1,100 brands across Malaysia, Indonesia, Singapore and Australia, Cult Creative said it expects to reshape the landscape of collaborative content creation.

As a creator marketing agency for brands such as Farm Fresh Malaysia, Bata Malaysia, and Hotel Indigo by IHG, Cult Creative has expanded its UGC services to collaborate directly with agencies, positioning itself as an invaluable extension of its teams. Agencies can utilize Cult Creative's services across multiple brands within their portfolio, streamlining workflow and maximizing efficiency through a unique agency credit system.

"Our evolution into an agency affiliate partner marks a significant milestone in our journey," said Shermaine Wong (pic, right with co-founder Lina Esa), co-founder and CEO of Cult Creative . "By extending our services to agencies, we aim to empower them with the tools and resources needed to unlock the full potential of collaborative creator marketing."

Cult Creative is committed to facilitating seamless collaborations while upholding brand integrity and campaign objectives. The platform, which is being developed now and will be ready in about six months, aims to empower agencies to identify and onboard creators, ensuring that every piece of content resonates authentically with audiences through curated insights and streamlined processes.

"Cult Creative provides a distinctive value proposition by serving as a bridge between agencies and creators, ensuring that the outcome is effective and impactful. We appreciate the team's dedication to detail, the affordable pricing for creators, and the systematic workflow process," said Charmaine Chow, Head of Brand and Marketing at Farm Fresh.

Cult Creative, which in Jan raised a US$107,500 seed round, already counts industry-leading agencies, including Mad Hat Asia, Bike Bear, AVANT-X, and Wavemakers Collective as partners in its affiliate model. These collaborations exemplify its commitment to driving meaningful engagements and delivering tangible results.

Agencies interested in harnessing the power of collaborative content creation are invited to explore Cult Creative's services and discover the transformative impact of strategic partnerships.