HelloGold-Boost partnership enables more users to purchase gold

• Boost users able to purchase gold from as low as US$0.24
• HelloGold developing app using blockchain for mass market

GOLD savings platform HelloGold has announced that it is partnering with Boost, a mobile lifestyle wallet developed in Malaysia by Axiata Digital that aims to revolutionise the way consumers transact in today’s digital world.

The partnership is looking to integrate the HelloGold offer with Boost, allowing Boost users to buy 99.99% pure gold starting from RM1 (US$0.24).

“HelloGold was created to make gold and other sophisticated financial products affordable and available to everyone. This agreement with Axiata Digital takes us dramatically closer to that vision,” said HelloGold chief executive officer Robin Lee (pix).

HelloGold provides an app-based platform that allows customers to buy, store and sell physical investment-grade gold. The physical gold is safely vaulted and can be delivered to the customer directly. It is also the world’s first Shariah compliant gold digital application.

Since its launch in April 2017, the app has had 20,000 downloads in Malaysia, won the IRBA’s Most Innovative product award and been selected for MOF’s TenXClub.

HelloGold is currently developing an application using blockchain for the mass market, where end users benefit from the application of the technology without needing in-depth knowledge of the underlying technology. In the long term, customers will be provided the option of converting their vaulted gold to a digital gold token (GBT).

This will enable customers to use the stored gold as value beyond the HelloGold System. Once the GBT are successfully traded on exchanges, the tokens will be available for purchase. According to HelloGold this will create a stable cryptocurrency fully backed by physical investment grade gold.

Meanwhile, Boost aims to revolutionise the way consumers transact in today’s increasingly digital and mobile world. Combining the lifestyle needs of consumers and cutting-edge digital technology, Boost makes cashless transactions easier, faster and more secure, and provides a rewarding experience for consumers right from their smartphones.

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