HitPay introduces HitPay Keyboard payment solution

• First payment keyboard in SEA to facilitate person-to-person cash transfers within any chat app
• Setting up a merchant acceptance infrastructure, designing additional product features

SINGAPORE-based fintech startup HitPay Technologies Pte Ltd, which is located in fintech hub LATTICE80, has released HitPay Keyboard, which it claims is the first payment keyboard in Southeast Asia which facilitates person-to-person cash transfers through HitPay within any chat application without the need to switch apps.

According to HitPay founder and chief executive officer Aditya Haripurkar (pic), the HitPay Keyboard allows HitPay users to transfer money from their keyboard without ever switching from app to another.

“HitPay Keyboard is introducing a new wave of contextual payments where users can pay within any app on their mobile device,” he tells Digital News Asia via e-mail, adding that the keyboard allows the sending of instant payments within any messaging app such as WhatsApp, Facebook Messenger, Instagram or Gmail.

Aditya, whose background is banking and finance, has been based in Singapore for 10 years, seven of which he worked as a banking professional at Barclays Capital and The Royal Bank of Scotland in Singapore.

“My passion for technology and entrepreneurship led me to leave the banking sector and starta digital agency business which I managed for a year and a half. I subsequently also worked as an account manager in a web analytics consulting company. I started working on HitPay in early 2016 and we released our first product in November 2016,” he says.

HitPay is a financial services technology startup that offers what he calls a ‘modern platform for peer-to-peer and merchant payments’.

“Our vision is to provide a modern and intuitive mobile platform for our users to manage and spend money. Our endeavour is to achieve this goal by focusing on providing a seamless and contextual alternative banking and payments experience to our target audience,” he says.

In January 2017, the company launched HitPay Mobile, to provide a modern and contextual payment experience for merchants and consumers.

According to Aditya, their user base has been growing at an average of 70% month on month since the launch while their merchant platform which was launched recently has over 150 online and offline business registrations.

Commenting on the inspiration behind HitPay, Aditya says: “The idea to build a mobile first platform for spending and tracking of personal finances stemmed from wanting to play a role in fast tracking universal adoption of mobile payments in Singapore which I felt lagged behind in spite of having modern infrastructure. In addition, the user interface and experience found in banking and payment apps were not up to the standard of apps used by millennials such as Facebook, Snapchat, Instagram and Whatsapp.”

He adds that the motivation to simplify money spending and tracking using a modern and contextual mobile interface led to the birth of HitPay.

“We are in the process of setting up a merchant acceptance infrastructure and designing additional product features that would make HitPay a one-stop money spending and managing platform for our target audience,” he concludes.

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