iCar Asia appoints former iMoney exec Harry Antarakis as CMO

• Had been with 701Search prior to iMoney
• To handle marketing for Malaysia, Thailand and Indonesia

 
KUALA Lumpur-headquartered iCar Asia Ltd has appointed Harry Antarakis (pic above) as chief marketing officer.
 
He will be responsible for marketing strategy across all the group’s automotive websites in Malaysia, Thailand and Indonesia, the company said in a statement.
 
Antarakis has experience in the digital marketplace industry across Europe and Asean, iCar Asia said.
 
His most recent experience was leading the iMoney group marketing activities. Prior to that, he spent three-and-a-half years with 701Search where he was accountable for developing the expansion and marketing strategy for multiple marketplaces within the group, including Mudah.my in Malaysia.
 
“This is a pivotal role for us and as chief marketing officer, [Antarakis] will be overseeing and developing our marketing strategy across all our properties,” said iCar Asia group chief financial officer Joe Dische.
 
“This is happening at the right time for the business as we are on track with our people and products, and we are poised to take our brands to the next level.
 
“Harry will be able to add significant value with his experience and track record,” he added.
 
Antarakis said, “I am very passionate about building this business in the Asean region and helping iCar Asia’s brands be recognised as the most trusted automotive digital marketplaces.”
 
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