Indonesian industrial B2B marketplace Ralali gets US$2.5mil funding

• To boost team, especially in product development and marketing
• New funds to also take it to next level, explore other verticals

INDONESIA’S Ralali, a business-to-business (B2B) marketplace specialising in MRO (Maintenance, Repair, and Operational) products, said it has secured US$2.5 million in funding from two Japanese investors.
 
New investors Beenos Plaza, the investment arm of Beenos Group, and Cyber Agent Ventures join existing investors East Ventures and other angel investors who also participated in this round, Ralali said in a statement.
 
The investment breakdown was not disclosed. Ralali, founded in 2013, also secured an undisclosed seed funding round in May 2014.
 
“The growth potential of Indonesia’s B2B online market excites us,” said Beenos Group founder Teruhide Sato, adding that it would leverage its partner network from its investments in the e-commerce domain to support Ralali.
 
According to Ralali founder and chief executive officer Joseph Aditya, the Ralali B2B marketplace now features more than 50,000 SKUs (stock-keeping units) and over 300,000 monthly business visitors.
 
“We are excited to bring Ralali to the next level – expanding the team especially in product development and marketing,” he said, adding that the company also intends to boost its seller and buyer acquisition efforts.
 
Ralali’s products cover more than 700 subcategories, such as abrasive and finishing products, medical equipment, laboratory supplies, material handling, packaging supplies, fasteners, measurement and inspection equipment, janitorial supplies, cleaning tools, safety equipment, material handling, personal protective equipment, and others.
 
“The B2B MRO market size in Indonesia is more than US$60 billion and keeps growing significantly,” Aditya said. “But there is still too much inefficiency and bureaucracy in the business process.”
 
“Ralali works as an intermediary platform between vendors and buyers – we aim to make procurement simpler, easier, and with greater transparency,” he added.
 
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