iProperty harnesses big data with iPropertyIQ tool

• Uses structured and unstructured data from internal and 3rd-party sources
• Says real estate pros get insights into trends and consumer behaviour

PROPERTY portal iProperty Group is touting its iPropertyIQ big data solution that it said simplifies information access and discovery.
 
The new tool is enabling real estate professionals to quickly turn data into business value, the company said in a statement.
 
“iPropertyIQ gives real estate professionals simplified access to trends and consumer behaviour in relation to the property market,” said iProperty Group managing director and chief executive officer Georg Chmiel (pic).
 
“With the data, they are able to discover new insights, predict outcomes in real time, and … cater to the needs of property buyers,” he added.
 
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iProperty operates a network of property portals that claim more than 50 million pageviews and three million unique visitors per month.
 
Its iPropertyIQ tool uses structured and unstructured data from internal and third-party sources, the company said.
 
“The data generated provides the real estate industry with an in-depth understanding of consumers as it provides user demographics and behaviour,” said Chmiel.
 
“These findings enable us to understand property buyers’ interest towards specific property types, understand their search trends as well as monitor the demand of properties in all areas.
 
“Aside from this, we are also able to monitor the price trends of these properties,” he added.
 
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