Japanese-Indonesian Pricebook secures second round of funding

• Established Sept 2013, gadget price comparison portal launched that Dec
• Funds to be used to evolve into marketing platform for online and offline retailers

PRICEBOOK Co Ltd (Japan), which runs the Pricebook gadget price comparison portal, said it has completed a second round of fund raising, but did not disclose the actual amount.
 
Investors in this round were Global Brain Corporation (Japan), IMJ Investment Partners Pte Ltd (Singapore), and Hiro Mashita, founder and director of M&S Partners Pte Ltd.
 
Pricebook was established in September 2013, when it received its first round of funding from Japan’s Incubate Fund, with the portal launched in December that same year.
 
With this funding, it said it will further accelerate its strategies to evolve into a marketing platform for both online and offline retailers based on its current price/ product database.
 
Pricebook will also expand its team and speed up on partner acquisitions, aiming to be the No 1 online platform to resolve issues surrounding businesses and consumers in emerging markets.
 
Its team currently comprises nine people.
 
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