Mayfair 101 completes US$1mil investment in live streaming platform SportsFix

• SportsFix has long term plans to start producing its own original content across the region
• May undertake a ICO to increase its array of media content and expand its user base

BOUTIQUE international investment group Mayfair 101 has announced  that they have completed a strategic investment in SportsFix, a live streaming sports platform for the Asean region.

Headquartered in Kuala Lumpur, Malaysia, SportsFix delivers the best local, regional and international live sports content to mobile devices via SportsFix.tv to a broad range of sports fans across Asean.

It launched its platform in Malaysia in August last year and is on track to become the market leader in live sports streaming in South-East Asia.

The US$ 1 million (US$1 = RM3.936) deal closes SportsFix’s initial round of funding, with the platform announcing it will be rolling out its services in Indonesia, Thailand and other Asean markets in the coming months.

Mayfair 101’s managing director James Mawhinney (pic) said the group were impressed by SportsFix’s business model for strategic expansion, particularly given the platform’s significant opportunity for capturing market share in Asia Pacific.

“We are delighted to partner with SportsFix as it focuses on establishing original content and launching its suite of native mobile apps this year. The platform was a natural choice for us given the Asean region has one of the highest uptake rates of mobile data consumption and a rising interest in local and international sports,” Mawhinney said.

The over-the-top (OTT) streaming market in Asia Pacific has soared in recent years with the substantial uptick in mobile content consumption and growth in video-on-demand services.

Mawhinney said Mayfair 101 were buoyed by SportsFix’s long term plans to start producing its own original content across the region, beginning with the inaugural Boost SportsFix Super Cup this month, along with its potential for undertaking a ICO to substantially increase its array of media content and expand its user base.

“Mayfair 101 has a proud history of working with differentiated founder-owned companies that have strong underlying fundamentals and vast potential for scale, and we are confident it is only a matter of time before SportsFix establishes its brand to become a household name in the region,” Mawhinney said.

Commenting on the announcement, SportsFix executive chairman Marcus Luer said the agreement secured the final part of its seed round and will add further fuel towards fulfilling its growth ambitions.

“We are pleased to welcome Mayfair 101 to the SportsFix family.  We are always looking for like-minded investors who share our passion and vision and we found exactly this with Mayfair 101,” Luer said.

“Their team not only bring additional funding to SportsFix but considerable expertise and relationships that we are already starting to leverage with SportsFix’s growth plans.

SportsFix has already launched in Malaysia with both Digi and Celcom Axiata, streaming live games and video on demand of the Chinese Super League, K League Classic, LIGA 1 Indonesia, Thai Premier League, Philippine Basketball League, Bangladesh Cricket and a host of exciting MMA Leagues from across the world.

In November, SportsFix acquired rights in Malaysia to stream the Italian Serie A, one of Europe’s top football leagues. In the same month, SportsFix partnered with Football Tribe, one of the leading football websites in the region, aimed at catering to the growing demand for localised content.

Luer said the company’s vision was to become the go-to place for sports fans in the Asean region and backing from Mayfair 101 placed continuous trust in the team’s expansion plans as it looks to roll out to additional markets.

“We are looking to revolutionise the way in which sports is consumed,” Luer said.

“We currently have rights to broadcast major sports Leagues in Southeast Asia and our SportsFix platforms are fully integrated with regional telecommunication service providers in each market, helping us ensure that our content is delivered seamlessly and on-demand to the millions of mobile devices across the region.”