MYStartup pre-accelerator Cohort 4 launches with 30 promising startups

• Structured approach mapped by WatchTower and Friends in 4-month prog

• Pre-Accelerator has supported over 100 startups across past three cohorts

MYStartup, in collaboration with WatchTower and Friends, proudly announces the selection of 30 high-potential startups for the MYStartup Pre-Accelerator Cohort 4. Spearheaded by Cradle Fund Sdn Bhd and executed under the MYStartup initiative, the programme is designed to propel these startups towards achieving product-market fit and fostering the overall success of the Malaysian startup ecosystem.

Chosen from a competitive pool of close to 100 applicants across Malaysia, the selected startups will embark on a four-month tailored programme. The programme covers essential topics, including aligning co-founder goals, crafting mission and vision statements, developing business models, designing and iterating Minimum Viable Products (MVP), conducting market validation, exploring valuations and funding, and understanding Sustainable Development Goals (SDGs) and governance. This structured approach equips participants with the knowledge and tools to build and scale successful startups.

Norman Matthieu Vanhaecke (pic), Group CEO of Cradle, said, “MYStartup is dedicated to advancing the local startup ecosystem by providing access to crucial early-stage support tools and resources such as expert mentoring, seed funding and market access. Since the launch of the first cohort in 2022, MYStartup Pre-Accelerator has supported more than 100 Malaysian startups across three cohorts. This programme reflects our commitment to position Malaysia as a key player in driving innovation and advancement in local and global technology sectors, aligning with the Ministry of Science, Technology, and Innovation’s objective to place Malaysia among the top 20 global startup ecosystems by 2030, as described under the Malaysian Startup Ecosystem Roadmap (SUPER) 2021 - 2030.”

“Since 2015, we've proudly supported Malaysian startups, with many from our WTF Accelerator evolving into the nation's most successful ventures. Partnering with Cradle through MYStartup, we're fully committed to the government's goal of creating 5,000 startups by 2025. During this four-month programme, our focus is on achieving product-market fit across diverse sectors like SaaS, E-commerce, Edtech, Fintech and AI. We look forward to witnessing significant achievements and scaling potential under WatchTower and Friends,” said Sam Shafie, Co-Founder of WatchTower and Friends.

The pre-accelerator programme offers a cohesive package for each shortlisted startup, encompassing weekly learning modules, hands-on mentoring, on-demand resources, and strategic connections within the tech and entrepreneur industry. These resources are meticulously designed to guide startups in developing viable business models and seizing growth opportunities.

By the end of the programme, participants will present their validated and constructive MVP to potential investors, presenting a pivotal opportunity to secure funding and propel their growth trajectory forward. This structured approach not only equips startups with essential skills and insights but also prepares them for sustainable success in the competitive startup landscape.

The 30 companies shortlisted for Cohort 4 are:

1. Lekir Tech: Introducing Ai.Libs that makes personal and business tasks easy with seamless smart AI tools

2. Antara Kita: A female-led tech startup with a mission to help brides make informed decisions by building trust between brides and vendors in the wedding community.

3. ATTN Digital: A platform to help you digitise and automate your business with proven strategies to grow and strive online.

4. Bengbeng To-Go: A place for healthy sandwiches and exceptional coffee to start the day.

5. BitRanger: Offers a range of services and products to outsource your cybersecurity monitoring and defence.

6. btos.ai: A platform to conduct competitive analysis and assist customers in making better business decisions.

7. Buzku: A platform that revolutionises children's transportation, providing safe, efficient, and sustainable rides to school.

8. caGrand: caGrand is an interconnected marketplace curating senior living facilities and geriatric products.

9. DashAdd: A Financial Tool with real-time business performance tracking dashboard to make intelligent data-driven business decisions and help the Company to focus on the most important metrics for growth and secure funding powered by AI.

10. Drangue (Drang-uh) - A climate tech solution that addresses geomapping concerns with three key features: automated geo-mapping, predictive models accessible, and a natural disaster forecaster.

11. Erti: Exclusive fashion resale e-commerce platform that’s redefining fashion through circularity.

12. Faradays Energy: Powering a sustainable future with hydrogen energy.

13. Founder HQ: An agentship software to grow your business 10 times faster with intelligent automation. Founder HQ helps you manage & grow your business, build networks fast & ensure ongoing customer sales.

14. HiMerch: An innovative platform for event organisers to create, manage, and distribute high-quality, customisable merchandise for various events.

15. IOXTECH GLOBAL: Introducing OnSites, your all-in-one construction companion that acts as a “punch-card” app using Geo-Fencing technology and also aids construction companies with business management through features like worker scheduling and HR systems.

16. Nanofertech: AI-powered real-time advisory mobile app that crafts precise fertilisation regime for agri-crops with its cutting-edge controlled-release technology and features soil informatics for farmers, agritech enthusiasts and plantation industries

17. Nature Pick: Formulated for versatility, Nature Pick’s artisan supplements come in the form of candy and blend various herbs, spices, and flavours that ensure the authentic taste of its ingredients.

18. Perantara: A solution that focuses on developing customisable electric micro- vehicles tailored to diverse commercial needs.

19. Renorumah: A platform that connects homeowners with certified local contractors for quality projects and maintenance, backed by secure payments and long-term warranties, while providing local contractors with a platform for connections to reliable customers through transparent transactions.

20. Reyhut Hospitality Automation: A QR-based digital check-in and passcode- based room entry system that integrates seamlessly with our proprietary hotel management system.

21. Rizurf Technology: Creating connections through homes.

22. Sawit Data: A platform that empowers palm oil smallholders with data-driven insights, carbon credit access, sustainability investment and financial empowerment.

23. SuamiSihat App: A platform that offers men access to anonymous community support, telehealth consultations, health tracking tools, e-learning for sexual health education, and clinically proven supplements and treatments to address health issues and improve relationships.

24. SystemSage Solutions: Smart farming and traceability technology to increase farmers’ agricultural productivity, income and sustainability.

25. TAPP! Global: TAPP! is an AI-driven sales platform that helps B2B sales teams to fully automate their sales process and secure deals with personalised outreach.

26. Twelve Gelato: Artisan gelato makers, specialising in plant-based and no sugar added flavours with a vision is to set a new benchmark in the dessert industry, that is healthy, tastes great, and environmentally responsible.

27. Virtual Tax Assistant ( ViTA): Virtual Tax Assistant (ViTa) is your personal tax advisor solution that allows you to snap and store supporting documents for up to 7 years, strategize to optimise tax benefits, and find the nearest tax agent for audit assistance.

28. Vidanex: Transforming cancer diagnosis with AI precision.

29. WealthAI: An AI-powered tax platform for Malaysian taxpayers (Form B & BE), simplifying tax filing with easy form submission, secure data transfer to LHDN, access to verified tax agents, and personalised advice.

30. Zura Charge: An app that accelerates commercial fleet decarbonization and offers companies a complete, integrated solution for adopting commercial EV fleets.

Visit www.mystartup.gov.my for further background.