Online printing startup Gogoprint launches in Singapore

• Hopes to modernise SEA’s printing industry by moving it from offline to online
• Enables SMEs and startups to print their products more cost-effectively

GOGOPRINT, an online printing startup in Southeast Asia, has formally launched in Singapore.

It has opened its third regional office: Singapore follows from Bangkok, Thailand, and Kuala Lumpur, Malaysia.

Gogoprint’s business proposition involves solving one of the printing industry’s biggest pain points - high fixed costs and requisite order volumes, particularly among small and medium sized businesses. It does this with its proprietary algorithmic software which manages and pools together small orders, and distributes the cost of printing.

As a result, it is able to offer premium printing services at a competitive cost, enabling SMEs and startups to print their products such as business cards, digital booklets, leaflets, flyers, posters, gift vouchers, postcards and stickers more cost-effectively.

Gogoprint’s Singapore office will be helmed by Laurent De Candido (pic, right), managing director and co-founder at Gogoprint.

Around expanding to Singapore, he said: “We’re pleased to deepen our commitment to small and medium sized businesses and freelancers in Southeast Asia by expanding into Singapore. It is one of Asia’s leading hubs for nimble, innovative, on-demand business models, which often struggle with cost effectiveness around going-to-market.

“By enabling the printing of smaller quantities through a hassle-free ordering processes, we are well positioned to help these businesses go to market more cost-effectively. In the process, we are leading the charge to modernise Southeast Asia’s multi-billion dollar printing industry.”

The market for online printing in Southeast Asia in 2016 was estimated at US$25 billion a year.

Gogoprint’s clients are largely in the education, entertainment, healthcare, hospitality, travel, transportation, food and beverage, retail and manufacturing sectors.

This includes the likes of Lazada, Booking.com, Jameson Whiskey, Accor Group, as well as the Nanyang Technological University (NTU) in Singapore. 

Around the benefits of working with Gogoprint, Sruthi Varier, project officer at Nanyang Technological University said: “NTU was looking for an online printing vendor to reduce printing costs. We wanted to achieve this without compromising quality to our students, faculty, alumni and partners.

“We are very pleased to have chosen and to be working with Gogoprint, and highly recommend them for their fast delivery and cost-effectiveness.”

Since launching in November 2015, Gogoprint has raised a mid-six figure US dollar investment from OPG (Online Printing Group).

Apart from its growing geographic footprint, it looks to expand into multiple product categories including calendars, large-format printing, printed pens and flash drives.

“As more and more consumers get overflowed with online content, never before has it been more important for tangible marketing to attract consumers for brands to stay in people’s minds.

“Especially in Singapore, we see a lot of potential for more complex or purely promotional products. This gives us the right surge to capture the Southeast Asian online printing market, with Indonesia as a natural next destination,” said De Candido.

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