Portcast secures US$ 6.5 mil series A funding led by Susquehanna Asia VC
By Digital News Asia November 19, 2024
- Hearst Ventures, Signal Ventures, and existing investors participated in the round
- Funding will accelerate product innovation, enable expansion into APAc region & Europe
Portcast, the Singapore-based provider of real-time transportation visibility and predictive analytics, has announced that it has raised US$6.5 million (RM29 million) in a Series A funding round. The round was led by Susquehanna Asia VC, with participation from Hearst Ventures, Signal Ventures, and existing investors, including Wavemaker Partners, TMV, and Innoport.
In a statement, the company said the new funding would accelerate product innovation, particularly in leveraging generative AI to enhance risk management, transport planning, and invoice auditing capabilities. It also plans to deepen its presence in key markets across the Asia-Pacific region and Europe, while strengthening integrations with technology partners. Portcast noted that it is well-positioned to deliver on its mission of making global trade more resilient through actionable data.
The company added that, amid increasingly fragile global supply chains and heightened disruption, its continued investment in artificial intelligence (AI) technology helps to safeguard clients’ profitability.
Portcast provides proactive management, with explainable reasons and recommends alternate actions to enable shippers and logistics service providers to improve productivity, operational cost and carbon emissions in transportation. The firm’s data network integrates data from carriers, terminals, geolocation and risk data, and proprietary documents to provide accurate visibility through a single, easy-to-integrate API and portal. Utilising machine learning and advanced large language models, the company delivers actionable insights to improve operational and financial transparency in the supply chain.
Nidhi Gupta (pic), founder and CEO of Portcast, said: “Supply chain disruptions have become the norm, driving up costs for shippers and logistics service providers globally. It is no longer enough to monitor shipments; the priority now is to drive actions from visibility data through automated recommendations. That’s why we are committed to building a product that not only uncovers risks in transport but, more importantly, automatically suggests actions to reduce freight costs and improve customer experience.”
“In today’s challenging economic climate, the support from both existing and new investors is a testament to the customer satisfaction we’ve achieved and the confidence in our approach. Looking ahead, we are eager to expand in the Asia-Pacific region and Europe, strengthening partnerships to bring our solutions to even more companies,” she added.
Meanwhile, Richard Hsu from Susquehanna Asia VC said: “Portcast has tapped into both public and proprietary data to deliver accurate and explainable transportation visibility. However, what sets them apart is their ability to transform that data into practical, actionable insights for their customers, setting a new benchmark in logistics decision-making. We are excited not only by what Portcast has already achieved but also by its potential to address further challenges in global trade with its unique data-driven approach.”
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