Aaron Hee
DeliverEat acquires ChopChop, shores up northern frontier
Penang-based startup DeliverEat has acquired mobile loyalty platform ChopChop from parent company GetChopChop, in line with plans to expand its business and fortify market share in the northern state.
ChopChop hopes to make a dent, and more
Aaron Hee and his mates started ChopChop with a simple idea: Using the mobile phone to create a loyalty program. But it can be a powerful value proposition for merchants, most of whom will admit that they have no clue who their customers are, and even worse, who their best customers are and how to build a relationship with them.
