Advertising Expenditure
Google continues reign as top mobile ad earner: eMarketer
According to eMarketer, Google earned more than half of the US$8.8 billion advertisers worldwide spent on mobile Internet ads last year, helping propel the company to take in nearly one-third of all digital ad dollars spent globally.
Yahoo Malaysia bullish about its growth prospects
Yahoo’s Malaysian operations is poised to experience 'double-digit' revenue growth in 2013 on the back of successful growth last year that was driven by an increase in digital advertising spending and the localization of advertising campaigns.
